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Meta Ads Benchmarks in Kenya

Understand the Meta Ads Benchmarks for Kenya

Meta Ads (Facebook Ads) benchmarks in Kenya are calculated on the basis of the average cost per click, CTR, cost per acquisition, and conversion rate for each industry. Kenya Meta Ads Benchmarks are relevant to the entire Meta ecosystem in Kenya, including Facebook, Instagram, Messenger, and Audience Network Ads.

The Meta Ads Benchmarks presented are only relevant to Meta (Facebook) advertisers in Kenya. Meta Ads Benchmarks should not be used as a measure of your campaign's success but rather as additional intelligence to better understand your industry.

The best measure of success is your historical Meta Ads campaign performance in Kenya and a cost per acquisition that allows you to be profitable as a company. 

Frequently Asked Questions
on Kenya Meta Ads Benchmarks

How are the Meta Ads (Facebook Ads) Benchmarks in Kenya calculated? How often are the Meta Ads benchmarks calculated?

Meta Ads Benchmarks are calculated based on Meta Ads Manager forecasting in Kenya. The cost per acquisition and conversion rate range is calculated based on industry margins and item value in each industry. We update the Meta Ads benchmarks in Kenya every 6 months.

Are the Meta Ads Benchmarks relevant to all Meta Platforms, including Facebook, Instagram, Messenger & Audience Networks?

Yes, Meta Ads benchmarks in Kenya are relevant to all Meta Platforms, including Facebook, Instagram, Messenger, and the Audience Network. 

I cannot find my vertical, can you please update the Meta Ads Benchmarks in Kenya to include my industry?

If you are an active Meta advertiser in Kenya, please contact us, or email us at with your request.

Explore Meta Ads Benchmarks by industry in Kenya 🚀

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