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Meta Ads Benchmarks in Europe:
Meta Ads Benchmarks in the Middle East & North Africa:
Meta Ads Benchmarks in Africa:
Understand the Meta Ads Benchmarks for Nigeria
Meta Ads (Facebook Ads) benchmarks in Nigeria are calculated on the basis of the average cost per click, CTR, cost per acquisition, and conversion rate for each industry. Nigeria Meta Ads Benchmarks are relevant to the entire Meta ecosystem in Nigeria, including Facebook, Instagram, Messenger, and Audience Network Ads.
The Meta Ads Benchmarks presented are only relevant to Meta (Facebook) advertisers in Nigeria. Meta Ads Benchmarks should not be used as a measure of your campaign's success but rather as additional intelligence to better understand your industry.
The best measure of success is your historical Meta Ads campaign performance in Nigeria and a cost per acquisition that allows you to be profitable as a company.
Frequently Asked Questions
on Nigeria Meta Ads Benchmarks
How are the Meta Ads (Facebook Ads) Benchmarks in Nigeria calculated? How often are the Meta Ads benchmarks calculated?
Meta Ads Benchmarks are calculated based on Meta Ads Manager forecasting in Nigeria. The cost per acquisition and conversion rate range is calculated based on industry margins and item value in each industry. We update the Meta Ads benchmarks in Nigeria every 6 months.
Are the Meta Ads Benchmarks relevant to all Meta Platforms, including Facebook, Instagram, Messenger & Audience Networks?
Yes, Meta Ads benchmarks in Nigeria are relevant to all Meta Platforms, including Facebook, Instagram, Messenger, and the Audience Network.