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Meta Ads Benchmarks in the Philippines

Understand the Meta Ads Benchmarks for the Philippines

Meta Ads (Facebook Ads) benchmarks in the Philippines are calculated on the basis of the average cost per click, CTR, cost per acquisition, and conversion rate for each industry. Philippines Meta Ads Benchmarks are relevant to the entire Meta ecosystem in the Philippines, including Facebook, Instagram, Messenger, and Audience Network Ads.

The Meta Ads Benchmarks presented are only relevant to Meta (Facebook) advertisers in the Philippines. Meta Ads Benchmarks should not be used as a measure of your campaign's success but rather as additional intelligence to better understand your industry.

The best measure of success is your historical Meta Ads campaign performance in the Philippines and a cost per acquisition that allows you to be profitable as a company. 

Frequently Asked Questions
on Philippines Meta Ads Benchmarks

How are the Meta Ads (Facebook Ads) Benchmarks in The Philippines calculated? How often are the Meta Ads benchmarks calculated?

Meta Ads Benchmarks are calculated based on Meta Ads Manager forecasting in the Philippines. The cost per acquisition and conversion rate range is calculated based on industry margins and item value in each industry. We update the Meta Ads benchmarks in the Philippines every 6 months.

Are the Meta Ads Benchmarks relevant to all Meta Platforms, including Facebook, Instagram, Messenger & Audience Network?

Yes, Meta Ads benchmarks in The Philippines are relevant to all Meta Platforms, including Facebook, Instagram, Messenger, and the Audience Network. 

I cannot find my vertical, can you please update the Meta Ads Benchmarks in The Philippines to include my industry?

If you are an active Meta advertiser in The Philippines, please contact us, or email us at with your request.

Download the complete Meta Ads Optimisation Guide, including optimization actions for all campaign objectives! 


Click HERE to Download the Guide!📥

Explore Meta Ads Benchmarks by industry in the Philippines 🚀

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