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Meta Ads Benchmarks in the US

Understand the Meta Ads Benchmarks in the US

Meta Ads (Facebook Ads) benchmarks in the US are calculated on the basis of the average cost per click, CTR, cost per acquisition, and conversion rate for each industry. USA Meta Ads Benchmarks are relevant to the entire Meta ecosystem in the US, including Facebook, Instagram, Messenger, and Audience Network Ads.

The Meta Ads Benchmarks presented are only relevant to Meta (Facebook) advertisers in the US. Meta Ads Benchmarks should not be used as a measure of your campaign's success but rather as additional intelligence to better understand your industry.

The best measure of success is your historical Meta Ads campaign performance in the US and a cost per acquisition that allows you to be profitable as a company. 

Frequently Asked Questions
on USA Meta Ads Benchmarks

How are the Meta Ads (Facebook Ads) Benchmarks in the US calculated? How often are the Meta Ads benchmarks calculated?

Meta Ads Benchmarks are calculated based on Meta Ads Manager forecasting in the US. The cost per acquisition and conversion rate range is calculated based on industry margins and item value in each industry. We update the Meta Ads benchmarks in Thailand every 6 months.

Are the Meta Ads Benchmarks relevant to all Meta Platforms, including Facebook, Instagram, Messenger & Audience Network?

Yes, Meta Ads benchmarks in the US are relevant to all Meta Platforms, including Facebook, Instagram, Messenger, and the Audience Network. 

I cannot find my vertical, can you please update the Meta Ads Benchmarks in the US to include my industry?

If you are an active Meta advertiser in the US, please contact us, or email us at with your request.

Download the complete Meta Ads Optimisation Guide, including optimization actions for all campaign objectives! 


Click HERE to Download the Guide!📥

Explore Meta Ads Benchmarks by industry in USA 🚀

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