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What's included in the Meta Ads Reporting Template:

  • Easy & intuitive Meta Ads Report you can use for any campaign objective

  • Meta Ads Performance Overview, Ad-Set, Ads & Monthly Reporting templates

  • Formula-ready reporting tables to calculate your Meta Ads performance quickly & easily

  • All the Meta Ads metrics you need for meaningful campaign reporting

Meta Ads Reporting Template

Download our FREE Meta Ads Reporting Template, including everything you need to measure your Meta Ads performance quickly & easily 📊

Who should download our Meta Ads Reporting Template?

  • You are a beginner or intermediate in Meta Ads, looking to get started with Meta Ads Reporting

  • You are a Digital Marketing Analyst, looking for a quick & easy Meta Ads reporting template

  • You are a Digital Marketer looking to organize your Meta Ads reporting and measure what matters

Meta Ads Metrics that Matter

How to Report on your Meta Ads Campaign Performance

AWARENESS:

REACH

  • 📊 Reach refers to the number of unique users that have seen your ads

AWARENESS:

FREQUENCY

  • 📊 Frequency refers to the number of times each unique user has seen your ads in a given time period

AD QUALITY:

% CTR

  • 📊 % CTR refers to % of clicks to your ads versus the total impressions (the total number of times your ads showed up)

AD QUALITY:

POST SAVES

  • 📊 Post Saves refer to the total number of times a user saved your ad

RESULTS (BUSINESS OUTCOMES):

% RESULTS

  • 📊 Results refer to the total actions (conversions) users took on your website or mobile app after clicking your ads (for example sales, leads, file downloads, appointment booked, or other meaningful actions for your business

RESULTS (BUSINESS OUTCOMES):

% RESULT RATE

  • 📊 % Results Rate refers to the total actions (conversions) users took on your website or mobile app after clicking your ads divided by the number of clicks your ads generated

RESULTS (BUSINESS OUTCOMES):

COST PER RESULT

  • 📊 Cost per Result refers to the marketing cost spent divided by the number of results (conversions) that your ads generated

 

➡️ Check Out our Meta Ads Video Tutorials:
 

🎥 How to Verify Your Domain in Meta Ads Manager

🎥 How to Track Events & Custom Conversions via the Meta Pixel

🎥 Aggregated Event Measurement in Meta Ads Manager

🎥 How to Use Facebook Audience Insights (Meta Audience Insights)

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I grabbed the Meta Ads Reporting Template, what's next?

LEARN Digital Marketing Analytics - Upskill & equip yourself with one of the most valuable digital marketing skills:

101 Digital Marketing Coaching:

SCALE your performance marketing campaigns and maximize your ROAS:

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