• Sotirios Seridis

Best Ecommerce Marketing Apps for Shopify

6 essential apps we believe every Shopify eCommerce business needs!

Image Credit: Source

The biggest advantage eCommerce stores have over their brick and mortar competitors is the ability to turbocharge their businesses with innovative apps.

With just a few simple clicks, you can now create a more engaging customer experience, automate your marketing efforts, and streamline tedious processes and workflows.

With thousands of options available on the Shopify App Store, business owners are invited to feast on a buffet of apps and extensions that complement their unique business needs.

Here are 6 essential apps we believe every Shopify eCommerce business needs

  1. Omnisend

  2. Quick Announcement Bar

  3. Volume and Tiered Discounts

  4. Dynamic Currency Converter

  5. Replay Live Session Recording

  6. Cross-sell, Exit & Email Popup

Let’s take a closer look.


Image Credit: Source


Omnisend

What is it

Omnisend is an all-in-one omnichannel marketing automation platform for eCommerce businesses.

As consumer behaviour shifts, businesses are waking up to the importance of adopting an omnichannel approach. By utilising multiple channels, Omnisend enables brands to remain top of mind at every stage of the customer journey.

What does it do

Omnisend integrates email, SMS, and various marketing channels into your overall marketing strategy, allowing you to optimise engagement and drive conversion with targeted and personalised messaging.

Be it sending onboarding emails to welcome new subscribers, or cart recovery SMSes to interested customers who dropped off at the checkout page, the simple interface of Omnisend allows for easy customisation and set-up, complementing the existing strategy of any business.

If you are a new business that has not established a workflow or marketing funnel, Omnisend offers pre-built automation templates that enable you to get everything up and running within minutes!

Key takeaway

Omnisend’s strength lies primarily in its understanding of the needs of online businesses. By offering a comprehensive, aesthetically-pleasing, yet simple-to-use platform, Omnisend provides eCommerce businesses with an affordable and hassle-free marketing solution.

Cost

$16/mo (free option available)



Image Credit: Source


Quick Announcement Bar

What is it

A fully customisable, eye-catching display banner for your website.

What does it do

Ensures that your customers are kept in the loop regarding the latest updates, special events, and promotions with a responsive display banner that’s been optimized for all screen sizes.

Quick Announcement Bar features extremely useful functions such as Auto-scheduling and Multiple Bar Rotation, allowing businesses to push out important information without having to do it manually.

The app also allows for advanced targeting such as geo-targeting and traffic source targeting, providing an extra layer of personalisation to your message based on locations and channels (Facebook Ads, Twitter, Instagram etc).

Cost

$9.99/mo (Free option available)



Image Credit: Source


Volume and Tiered Discounts

What is it

An app that makes creating volume discounts on bulk quantity purchases easy; enabling the set up of discounted pricing campaigns across your entire product catalogue with ease.

What does it do

Attract and entice customers to make bigger purchases using dynamic pricing and tiered discounts. Besides offering attractive tiered discounts and limited-time sales that inject a sense of urgency into your customers, consumers are further incentivized to add more items to cart by the app’s Cart Saving Message feature that displays the amount saved when buying in bulk.

Some of the features include:


● Quantity-based Discounts - Price tiers for specific products based on purchased quantity

● Multiple Discount Types - Discount products by a fixed price, percentage, or dollar amount

● Pause Offers - Cancel an offer anytime

● Schedule Sales: Schedule time-sensitive sales ahead of time

Key takeaway

While some of the features are limited to Pro Plan users, the free features available should be sufficient for small eCommerce businesses that are just starting out.

Cost

$9.99/mo (Free option available)



Image Credit: Source


Dynamic Currency Converter

What is it A Multi-Currency Converter with Auto Currency Switcher feature and 150+ currencies integrated.

What does it do

Provides a more pleasant shopping experience and reduces the percentage of abandoned carts by accurately reflecting the converted native currency based on the location of each visitor.

Besides boasting the fastest and most accurate currency conversion technology on the market, Dynamic Currency Converter is also able to integrate seamlessly with Ajax Cart, something which many other currency converters have failed to do.

There are also 6 unique templates for Currency Selector for you to choose from based on the theme of your website.

Cost

Ranging from $7.99 to $19.99/mo (Free option available)




Image Credit: Source


Replay Live Session Recording

What is it

A heatmap; something like a DVR for your Shopify store.

What does it do

Provides businesses with a better understanding with regards to the way visitors interact with your store.

By utilising the live recording feature, businesses get an in-depth understanding of how visitors navigate their sites, allowing for optimisation based on data collected. Apart from full session recordings, the app also provides tracking for every click that took place on the website.

Key takeaway

Equipped with a better understanding of what’s working and what isn’t, you are then able to improve on those positive features while eliminating elements that may be costing you sales and time.

Cost

Free (Paid option may be available soon).

Image Credit: Source


Cross-sell, Exit & Email Popup

What is it

A Conversion Optimisation Toolkit that helps increase website engagement and sales via the use of highly customisable widgets.

What does it do

Personizely provides businesses with an all-in-one platform to build email lists, recover abandoning visitors, promote offers, cross-sell products and more without having to manage multiple tools.

Be it growing your email list with an email popup, prompting customers to think twice about abandoning their shopping carts with attractive exit offers, or increase sales by cross-selling related products, Personizely has the right widget for the job.

With Personizely’s intuitive drag and drop function, minutes is all it takes to create and set up interactive widgets with fonts and colours that align with your brand.

Cost

Ranging from $29 to $94/mo



Have more questions or need extensive eCommerce marketing support?

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