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  • Writer's pictureKelly Alica Liman

How to Add Bounce Rate in Looker Studio Reports

If you're currently building your website performance report in Looker Studio, you might be wondering where you can find the metric 'Bounce Rate'. Well, unfortunately, this metric is not available by default in Looker Studio. However, you can add it as a custom metric to your report. This quick and easy guide (with screenshots!) will show you how to add bounce rates in your Looker Studio reports.


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In case you prefer to watch a video tutorial instead, here's one you can follow from XYZ Lab's Youtube Channel!




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Step 1️: Insert an Element




Step 2️: Click on the Metric




Step 3️: Click on "CREATE FIELD"




Step 4️: Name your Metric (Bounce Rate)




Step 5️: Insert this formula: 1 - Engagement rate




Step 6: Change the number type (Percentage)





Step 7: Click on "Apply"





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