If you want to target certain locations in your Meta Ads, bulk uploading zip codes is an extremely effective way to do it. Instead of uploading them individually, you can submit the entire postal code list in a few clicks, saving time and effort. Whether you’ve got a handful of locations or a big batch of postal codes, Meta Ads Manager makes it easy to target them all at once. This quick and easy guide will show you how to bulk upload zip codes (postal codes) in Meta Ads!
How to Bulk Upload Zip Codes (Postal Codes) in Meta Ads:
Log in to your Meta Ads Manager
Navigate to your Ad Set and scroll down to "Locations"
Click the "Add locations in bulk" button
Next to "Location type" select "Postal Codes"
Select your "Country"
Paste the postal codes in the box below
Click on "Match Locations"
Review errors and save
Frequently Asked Questions on Bulk Uploading Zip Codes (Postal Codes) in Meta Ads
What file format should I use for bulk uploading zip codes in Meta Ads?
Meta Ads accepts plain text files (.txt) or comma-separated values (.csv) files for bulk uploading zip codes.
How should I format the zip codes in my file to upload to Meta Ads?
Each zip code should be on a new line in your file. For CSV files, you can have one column with each row containing a single zip code.
Is there a limit to how many zip codes I can upload at once in Meta Ads?
Yes, Meta Ads have limitations such as 25 countries, 250 cities and 50,000 zip codes.
Can I mix zip codes from different countries in one bulk upload in Meta Ads?
It's best to use zip codes from a single country in each bulk upload to ensure accurate targeting. For multi-country campaigns, it is recommended to create separate ad sets for each country.
What happens if I include invalid zip codes in my bulk upload to Meta Ads?
Meta Ads will attempt to validate the zip codes. Invalid codes will be flagged, and you'll have the option to remove them before finalizing your targeting.
How do I exclude zip codes when using bulk upload in Meta Ads?
After uploading your zip codes, you can switch the targeting option from "Include" to "Exclude" to create a negative location target for those zip codes.
Can I combine bulk-uploaded zip codes with other location targeting options in Meta Ads?
Yes, you can use bulk-uploaded zip codes in combination with other location targeting options like cities, states, or regions to refine your audience further.
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