Changing your campaign conversion goals in Google Ads allows you to quickly optimise on the actions you want visitors to perform when they interact with your ads. Whether you're looking for more transactions, sign-ups, or form submissions, adjusting your goals allows you to monitor and optimize for your desired outcomes. It's like changing the GPS on your marketing campaigns: you want to make sure you're going in the right direction. This quick and easy guide will show you how to change the campaign conversion goals in Google Ads!
How to Change Campaign Conversion Goals in Google Ads:
Login to your Google Ads account
Navigate to Campaigns
Select the campaign you would like to modify
Click on the Edit dropdown and select "Update conversion goals"
Change "Account default" to "Campaign-specific"
Click "Choose campaign goals" and select the conversion actions you would like to optimise for and save
Frequently Asked Questions on Campaign Conversion Goals in Google Ads
What's the difference between campaign-level and account-level conversion goals in Google Ads?
Campaign-level goals let you optimise for specific conversions for individual campaigns, while account-level conversions use the account default conversion actions for tracking and optimisation.
Can I track multiple conversion goals in a single campaign?
Yes, you can track multiple conversion goals within a single campaign. This allows you to measure various user actions that are valuable to your business. You'll be able to see data for all tracked conversion goals in your campaign reports, giving you a comprehensive view of performance across various actions.
Is there a limit to how many conversion goals I can set for a campaign?
While there's no strict limit on conversion goals, it's recommended to focus on maximum 3-5 key conversion goals per campaign to maintain clarity and avoid diluting your optimization efforts. Prioritize the most important actions for your business objectives.
What happens if I remove a conversion goal from my campaign?
If you remove a conversion goal, Google Ads will stop tracking and optimizing (automated bidding strategy) towards that specific action for the campaign. The removed goal will no longer appear in future performance reports for that campaign. However, the historical data for that goal will still be available in your reports.
Can changing conversion goals impact my bidding strategy?
Yes, changing conversion goals can impact automated bidding strategies that optimize for conversions. Automated bidding strategies will readjust their approach based on the new goals, so you may see temporary fluctuations in campaign performance as the system adapts to the new conversion goals. It's important to review and adjust your bidding strategy after modifying conversion goals to ensure alignment. You might need to revise your target CPA (Cost Per Acquisition) or ROAS (Return On Ad Spend) if the new goals have different value propositions.
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