Ever feel like you're playing detective in your own Google Ads account? The Change History section serves as your trusty magnifying glass. Finding the Change History is simple, and it can help you track all of the changes and updates made to your account over time. Whether you're analyzing a performance dip or simply curious about recent changes, Change History is your Google Ads account's logbook. This quick and easy guide will show you where to find the Change History on your Google Ads account, so you can quickly check out what’s been adjusted and keep everything on track!
Where to Find the Change History in Your Google Ads Account
Login to your Google Ads Account
Navigate to Campaigns (left-hand-side menu)
Select Change history
🔎 What kind of information can you find under Change History:
A log of all changes made to the Google Ads account, including: ✉️ User Email 🗓️ Date and time 🔄 Description of the changes made 🛠️ The Campaign, Ad Group and Asset group where these changes are made
Frequently Asked Questions on Change History in Google Ads
What changes are tracked in Google Ads Change History?
Changes are tracked across these key areas:
Campaign Level
Campaign creation/deletion
Budget changes
Targeting updates
Status changes (pause/enable)
Ad Group Level
New/deleted ad groups
Setting modifications
Bid adjustments
Ad Management
New ad creation
Ad text edits
Extension updates
Asset changes
Keyword Changes
New/removed keywords
Bid modifications
Match type updates
Account Settings
Billing updates
User access changes
Conversion tracking setup
Automated Changes
Smart Bidding adjustments
Script actions
System automation updates
How long is Change History data available?
Google Ads Change History retention period is 2 years.
Can I export Change History data?
Yes! Export options include:
CSV format
Custom date ranges
Filtered views
Complete change logs
Who can access Change History?
Access levels:
Account owners: Full access
Admin users: Complete view
Standard users: Based on permissions
Read-only users: View only
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