How to Connect Microsoft Clarity with Google Analytics
- Sotirios Seridis
- Mar 17
- 2 min read
Updated: Apr 6
If you're on the lookout for tools that can provide deeper insights into user behavior and site performance, you might want to consider Microsoft Clarity and Google Analytics. These two powerhouses bring its own unique strengths to the table, allowing you to unlock a new level of understanding about your website's visitors and their interactions. Plus, they're both free! This quick and easy guide will show you how to connect Microsoft Clarity with Google Analytics!
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How to Connect Microsoft Clarity with Google Analytics:
Login to Microsoft Clarity
Navigate to Setting (top-menu)
Select Integrations (left-hand-side menu)
Select Google Analytics
Click on the Get started button under Google Analytics integration
Login and select your Google Analytics account
Allow access to the tool
Choose the property that you want to connect
Click on Save
Frequently Asked Questions on Connecting Microsoft Clarity with Google Analytics
Where can I find the Google Analytics data inside Microsoft Clarity?
You can navigate to Dashboards and select Google Analytics to find the data in Microsoft Clarity.
What kind of Google Analytics data will be showcased in Microsoft Clarity's dashboard?
In the Microsoft Clarity dashboard, you'll be able to see:
Audience (sessions and session durations over time)
Acqusition (traffic from various channels and source/medium dimension)
Popular pages
Sessions by country
Sessions by device
What is the benefit of linking Google Analytics with Microsoft Clarity?
Linking Google Analytics with Microsoft Clarity allows you to combine the power of Microsoft Clarity (qualitative, behavioral data such as heatmaps and recording) with Google Analytics' quantitative data; providing you a more holistic view of your website's performance and user experience.
Is there a limit to the number of websites I can connect?
There's no specific limit mentioned by Microsoft for the number of websites you can connect. However, each website would need its own Clarity project and corresponding Google Analytics property.
Can I disconnect Microsoft Clarity from Google Analytics if needed?
Yes, you can disconnect the integration at any time from the Clarity dashboard under Settings > Integrations.
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