You're a digital marketer juggling multiple Google Ads accounts for various clients with hundreds of tabs open. Sounds like a nightmare, right? Well, it doesn't have to be. You can utilize a Google Ads Manager Account, also known as the Google Ads MCC (My Client Center) Account, to streamline account management and enhance efficiency. Whether you're an agency handling numerous businesses or a business owner overseeing multiple ventures, this guide will walk you through how to create a Google Ads Manager Account (Google Ads MCC Account). By the end, you'll be ready to take control of your Google Ads empire with ease!
➡️🎥 Check our YouTube Channel for more Google Ads Tutorials!
How to Create a Google Ads Manager Account (Google Ads MCC Account)
Access the Google Ads Manager landing page
Click the "Go to manager accounts" button to get started
Fill in the account details to get started
📝 Keep in mind that the billing country and timezone cannot be changed after you've established it, so select your option wisely.
Link other Google Ads account with your Google Ads Manager account. You can follow the tutorials on the following links:
➡️ How to Link a Google Ads Account to Your Google Ads Manager Account
➡️ How to Unlink a Google Ads Account from Google Ads Manager Account
Frequently Asked Questions on Creating a Google Ads Manager Account (Google Ads MCC Account)
What is a Google Ads Manager Account?
A Google Ads Manager Account, also known as My Client Center (MCC), is a central dashboard that allows you to manage multiple Google Ads accounts from a single interface. It simplifies account management by providing consolidated access, reporting, and billing across multiple client accounts or campaigns.
Who should use a Google Ads Manager Account?
A Google Ads Manager Account is particularly beneficial for:
Digital marketing agencies managing multiple client accounts
Large businesses with various brands, product lines, or regional divisions
E-commerce platforms or online retailers with multiple storefronts or product categories
Franchise operations with numerous locations to oversee local and national advertising initiatives
Marketing consultants handling multiple client accounts
Advertising resellers who purchase ad inventory and resell it to clients
Multi-national corporations operating in various countries
How many Google Ads accounts can I manage with a Google Ads Manager Account?
The maximum number of accounts you can manage with a Google Ads Manager account is not fixed but rather scales based on your total monthly ad spend over the past 12 months. At the upper limit, a Manager Account can be linked to as many as 85,000 non-manager accounts, encompassing both active and inactive or canceled accounts.
Can I manage accounts in different currencies or time zones in my Google Ads Manager Account?
Yes, a Google Ads Manager Account enables you to manage individual accounts in various currencies and time zones. While the Manager Account is allocated a default currency and time zone at creation (which cannot be modified), this has no effect on the ability to monitor accounts with varying settings.
However, keep in mind that this will impact the rules you make in the Manager account. You must select a single currency for each rule you make in the Manager Account. This option determines which accounts can be included in that particular rule. For example, if you pick Euros, only accounts that operate in Euros will be eligible for that rule. As for time zones, rules run based on the owner's time zone, regardless of the individual account settings. This can cause inconsistencies between when a rule is executed and when it takes effect in the client's local time. It is important to consider these currency and time zone effects when setting up rules to ensure that they correspond with your desired strategy and data.
Can I share access to my Google Ads Manager Account with team members?
Yes, you can share access to your Google Ads Manager account with team members. You can also grant varying levels of permissions and access to different individuals, ranging from read-only to administrative privileges.
Can I link multiple Google Ads Manager Accounts together?
Yes, you can link multiple Google Ads Manager accounts together. This would result in a hierarchical, tree-like structure in which a top-level manager account can supervise other manager accounts or individual Google Ads accounts. Each succeeding manager account has the ability to manage more accounts, resulting in branches of management. However, this system has several limitations: a manager account can only be controlled directly by one other manager account, and the total hierarchy can only be six levels deep.
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