Install Google Tag Manager on WIX Website
If you're just starting out your WIX website and you're thinking of tracking activities and interactions within your website, then you can read on! In this guide, we will show you how to install Google Tag Manager on your Wix website in easy, broken-down steps (with screenshots). Let's go ahead and get started!
Before we begin, if you'd like to check out a video tutorial instead, here's a 4-minute tutorial you can follow from XYZ Lab's Youtube Channel!
Step 1: Create a new Google Tag Manager account and GTM Container
1. Navigate to tagmanager.google.com and click Create Account
2. Account setup: insert name and country
3. Container setup: insert container name and select location of installation (i.e. website, Android/iOS application, etc)
4. Click Create and agree to the Terms and Conditions
You'll land on a screen with instructions about GTM installation codes, in which you have to copy and paste the codes into the <head> and after the opening <body> tag. In the case of WIX, you don't actually need these tracking codes, but your GTM ID.
Step 2: Copy your Google Tag Manager ID
Copy your unique GTM ID located on the top of the page or on the Admin panel.
Step 3: Navigate to your WIX dashboard
You can navigate to your WIX dashboard using the link https://manage.editorx.com/ .
Step 4: Navigate to Marketing and SEO
Step 5: Select Marketing Integrations
Step 6: Select Google Tag Manager
In our case, we have already connected the GTM previously, otherwise, you can click on Connect.
Step 7: Paste your Google Tag Manager ID
Step 8: Click Save
There you have it, a very simple way to install GTM on your WIX website. Now you can start creating events and tags so you can track all the fun things happening on your website and use the information for your marketing strategy. Enjoy!