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How to Install Google Tag Manager in WIX Website

Writer's picture: Sotirios SeridisSotirios Seridis

If you're just starting out your WIX website and you're thinking of tracking activities and interactions within your website, then you can read on! In this guide, we will show you how to install Google Tag Manager in your Wix website in easy, broken-down steps. Let's go ahead and get started!







How to Install Google Tag Manager on WIX Website


Step 1: Create a new Google Tag Manager account and GTM Container


1. Navigate to tagmanager.google.com and click Create Account

2. Account setup: insert name and country

3. Container setup: insert container name and select location of installation (i.e. website, Android/iOS application, etc)

4. Click Create and agree to the Terms and Conditions


You'll land on a screen with instructions about GTM installation codes, in which you have to copy and paste the codes into the <head> and after the opening <body> tag. In the case of WIX, you don't actually need these tracking codes, but your GTM ID.



Step 2: Copy your Google Tag Manager ID


Copy your unique GTM ID located on the top of the page or on the Admin panel.



Step 3: Navigate to your WIX dashboard


You can navigate to your WIX dashboard using the link https://manage.editorx.com/ .



Step 4: Navigate to Marketing and SEO


Step 5: Select Marketing Integrations


Step 6: Select Google Tag Manager and click on Connect


Step 7: Paste your Google Tag Manager ID


Step 8: Click Save




Frequently Asked Questions on Installing Google Tag Manager on WIX Website


Why should I use Google Tag Manager on my WIX website?


Using Google Tag Manager (GTM) on your WIX website allows you to manage all of your tracking codes (tags) in one location, eliminating the need to alter your website's code every time you add or update a tag. This enables you to swiftly install and alter tags without the need for a developer, accelerating the implementation of marketing and analytics tools.


GTM also seamlessly integrates with numerous marketing and analytics technologies, such as Google Analytics and Facebook Pixel, enabling full tracking and reporting. GTM's advanced tracking tools, including event tracking, eCommerce tracking, and custom dimensions, allow you to monitor particular user interactions and behaviors and offer deeper insights into user activity that are crucial to your organization.



Can I use Google Tag Manager with a free WIX plan?


Yes, you can use Google Tag Manager with a free WIX plan. However, some advanced features may require a premium plan, especially if you want to use custom domains or remove WIX ads.



How can I manage multiple tags using Google Tag Manager on my Wix website?


GTM allows you to manage multiple tags by creating and configuring them within the GTM interface. You can add new tags, set up triggers and variables, and manage all your tags in one place without modifying your Wix site’s code. GTM also allows you to create folders to categorize your tags. Use folders to group related tags (e.g., all Google Analytics tags in one folder, all marketing tags in another).



How do I verify that Google Tag Manager is working on my WIX site?


You can verify that GTM is working on your Wix site by using the "Preview" mode in GTM, which allows you to see if tags are firing correctly. Enter your WIX website URL and click "Start." This will open your website in a new tab with a GTM debug panel at the bottom. Navigate through your website and perform specific actions to see if the tags are firing as expected. The debug panel will show which tags are triggered on each page.


Additionally, you can check the source code of your website to ensure the GTM code is present. Right-click on the page and select "View Page Source" or "Inspect" (depending on your browser). Search for your GTM container ID (it looks like GTM-XXXXXX). You should see the GTM code snippets in the <head> and <body> sections of the HTML.



What should I do if my GTM tags are not firing correctly on my Wix site?


If your Google Tag Manager (GTM) tags are not firing correctly on your WIX site, you can perform the following troubleshooting steps:

  • Make sure the GTM container code is properly deployed on your WIX site.

  • Preview and check the debug panel to see whether tags are firing properly.

  • Review the triggers and conditions for firing tags and ensure that they are inputted correctly.

  • Ensure that you have selected the relevant tag type (e.g., Google Analytics, Facebook Pixel) and that all needed sections are properly filled out.

  • Test your website in incognito mode and deactivate ad blockers to rule out any browser caching or extension issues.




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