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  • Writer's pictureKelly Alica Liman

How to Create a New Users vs Returning Users Pie Chart in Looker Studio

If you want to know the proportion between new users and returning users of your website, then one of the best ways to visualize it is by using a pie chart in Looker Studio. However, you might notice that there is only a dimension for total users and no dimension for new or returning users in Looker Studio. Don't fret - as it is very easy to add them to your reports. This quick and easy guide will show you how to create new users vs returning users pie chart in Looker Studio!

In case you prefer to watch a video tutorial instead, here's one you can follow from XYZ Lab's Youtube Channel!

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Steps to take in your Google Analytics 4 account:

Step 1️: Navigate to Admin, then Audiences

Step 2: Click "New Audience", then "Create a custom audience"

Step 3: Give your Audience a name (New Users, Returning Users)

We will create 2 audiences: New Users and Returning Users.

Step 4: Select "Add a new condition"

Step 5: Select the dimension "New/returning"

Step 6: Add a filter (contains new or returning)

Step 7: Save your audience

Use the above steps to create an audience for New Users and an audience for Returning Users.

Steps to take in Looker Studio:

Step 1️: Click on Insert and add a Pie Chart

Step 2: Under dimension, select "Audience Name"

Step 3: Under metric, select "Total Users"

Step 4: If you have more than two audiences, add a filter and narrow down to the specific Audience Names

1. Click "Add a Filter"

2. Click "Create a Filter"

3. Create a Filter with the condition that includes the Audience Name

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