What is the difference between perplexity.ai / referral and perplexity.ai / (none)?

'perplexity.ai / referral' is recorded when a user clicks a link directly within the Perplexity interface. 'perplexity.ai / (none)' is shown when a user manually copies and pastes your URL into their browser.

Find Perplexity Traffic in Google Analytics

Q: Where can I find Perplexity traffic in Google Analytics?

Navigate to the Traffic Acquisition report in Google Analytics, change the primary dimension to 'Session source / medium', and search for 'perplexity' to view traffic from Perplexity.ai.

Q: How is Perplexity traffic reported in Google Analytics?

Perplexity traffic is usually reported as 'perplexity.ai / referral', 'perplexity.ai / (none)', or other similar variations depending on how users accessed your website.

Sotirios Seridis
Jul 4
1 min read

Want to know if users are visiting your site from Perplexity.ai? You can track it quickly and easily in GA4 by checking the Source / medium dimension!

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How to find Perplexity Traffic in Google Analytics:

Login to your Google Analytics account
Navigate to Reports (left-hand-side menu)
Navigate to Traffic Acquistion Report
Change the dimension to Session Source / Medium
Type Perplexity in the search bar and press enter

Frequently Asked Questions on How to find Perplexity Traffic in Google Analytics

1. Where can I find Perplexity traffic in Google Analytics?

Navigate to Traffic Acquistion report, change the dimension to Session source / medium and use the search bar to search for "perplexity" traffic.

2. How is Perplexity traffic reported in Google Analytics?

Perplexity traffic will be recorded as perplexity.ai / referral, perplexity.ai / (none) or similar variations.

3. What is the difference between perplexity.ai / referral VS perplexity.ai / (none)?

perplexity.ai / referral is recorded when the user clicked a link inside ChatGPT browser. perplexity.ai / (none) is recorded when the user copy-pasted a link into their browser.