You're a local business owner, and you only want to reach potential customers within a stone's throw of your storefront. How do you do that? Radius targeting is your answer. Gone are the days of casting a wide net and hoping for the best. With radius targeting, you can zero in on your ideal customers based on their physical location, ensuring your ads reach the right people at the right time. Whether you're a mom-and-pop store looking to attract nearby shoppers or a service-based business aiming to expand your local clientele, radius targeting is an important tool in your arsenal. Let's explore radius targeting in Google Ads!
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How to Target Radius (Radius Targeting) in Google Ads
Login to your Google Ads account
Select the Campaign you would like to modify
Navigate to "Campaign settings"
Open the "Locations" drop-down menu
Click on the "Advanced search" button
Select the Radius you would like to target in miles or kilometers
Enter the Radius location
📝 Note: You can also click on the "Pin mode" and zero in on any particular location to include. You can drop this pin in any location on the map.
Keep in mind that radius targeting works better in mature countries such as United States, Germany, etc; because it depends on the infrastructure of the country. The country should be able to distinguish which IP addresses are coming from which location.
This means that for emerging markets such as Indonesia or Vietnam etc. radius targeting will not be very accurate and might not target a user exactly within the radius you have set.
Nevertheless, it is really important to apply this type of targeting if you want to geo-target particular areas; some use cases include targeting affluent areas, areas where you deliver, where events are happening, target audiences' residences, tourists spots, local residences, industrial areas, tech hubs, coworking spaces, etc.
Frequently Asked Questions on Radius Targeting in Google Ads
What is Radius Targeting in Google Ads?
Radius Targeting in Google Ads is a location-based feature that allows advertisers to target potential customers based on their distance from a specific spot. This allows advertisers to define a radius around a specific location, such as their business address or a landmark, and then display advertising to users within the defined radius.
When should I use Radius Targeting?
Radius Targeting in Google Ads is particularly effective in several scenarios:
Local brick-and-mortar businesses: When your primary customer base is within a specific geographic area around your physical location.
Service-area businesses: For companies that offer services within a certain radius of their base of operations, such as plumbers or food delivery services.
Event promotion: To advertise events, conferences, or exhibitions to potential attendees within a reasonable travel distance.
Franchise or chain store marketing: To promote specific locations or offers to nearby customers, avoiding overlap with other branches.
Hyperlocal campaigns: When targeting users in close proximity to a particular landmark, tourist attraction, or shopping district.
Testing market expansion: To gauge interest and performance in new geographic areas before committing to a full-scale expansion.
Seasonal or weather-dependent promotions: For businesses whose offerings are relevant to people within a certain area during specific times or weather conditions.
Competitive positioning: To capture market share in areas where competitors have a strong presence, or to defend your territory against new entrants.
Can I use Radius Targeting with other location targeting options?
Yes, Radius Targeting can be combined with other location targeting options in Google Ads, such as combining radius targeting with specific postal codes, cities, or even entire regions. For instance, you can target target a 50-mile radius around your store while excluding certain zip codes or focusing on specific neighborhoods within that area.
Can I target multiple locations with radius targeting in Google Ads?
Yes, you can target multiple radius targeting locations within a single campaign. For instance, you can target a 5-mile radius around your physical store location, a 10-mile radius around a popular shopping district, and a 20-mile radius around a nearby city center, all within the same campaign.
Can I exclude certain areas within my targeted radius?
Yes, you can exclude specific areas within the targeted radius; and exclusions can be set at various levels, including postal codes, cities, or custom-shaped areas. By utilizing location exclusions, you can eliminate areas that may not be relevant to your campaign objectives, such as neighborhoods with low conversion rates, competitor locations, or regions where you don't offer services. For instance, a restaurant chain might target a 10-mile radius around their locations but exclude certain industrial zones or areas with limited residential population.
What's the minimum and maximum radius I can target?
The minimum radius you can target is 1 kilometer (or approximately 0.62 miles) around a given location. As for the maximum radius, Google Ads does not explicitly state an upper limit. However, it's worth noting that excessively large radii may dilute the effectiveness of your local targeting strategy. The optimal radius often depends on factors such as your business type, customer behavior, local competition, and advertising budget.
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