Knowing the number of users who returned to your website in comparison to the number of new users may provide you with some insightful information about your website and ads. If you have numerous returning users but lack new users, perhaps you need to up your prospecting game. In contrast, if you don't have enough returning users, your website or remarketing ads might need a little tweaking. If you're using Looker Studio for reporting, you can add the Returning Users as a custom metric. This quick and easy guide will show you how to add the returning users metric to your Looker Studio reports!
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Step 1️: Insert a new Element
Step 2️: Click on the Metric
Step 3️: Click on "CREATE FIELD"
Step 4️: Name your Metric (Returning Users)
Step 5️: Insert this formula: Total Users - New Users
Step 6️: Click on "Apply"
You can now apply the metric to any element such as scorecards or charts.