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  • Writer's pictureKelly Alica Liman

How to Add Source / Medium to Looker Studio Reports

If you're creating your Looker Studio Report, you might have noticed that there are some dimensions you're unable to find - including the Source / Medium. Fortunately, you can create your own custom dimension in Looker Studio reports. This quick and easy guide will show you how to add the source / medium dimension in your Looker Studio reports, including formulas for both Session source / medium and User source / medium!


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In case you prefer to watch a video tutorial instead, here's one you can follow from XYZ Lab's Youtube Channel!

Topics Covered:

Step 1️: Insert a new table or chart of choice

Step 2️: Click on the Dimension

Step 3️: Click on "CREATE FIELD"

Step 4️: Name your Dimension (Session Source / Medium)

Step 5: Insert the formula

Session Source / Medium: CONCAT(Session source, " / " ,Session medium)

User Source / Medium: CONCAT(User source, " / " ,User medium)

Step 6: Click on "Apply"

Now you can have both Session Source / Medium and User Source / Medium on your Looker Studio reports!


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