Top 10 Digital Marketing Podcasts to Follow

Updated: May 5

Photo by Henry Be on Unsplash

The internet is filled with more digital marketing resources than we can ever hope to consume! However, Podcasts have become a popular and efficient way by which digital marketing keep up with industry news and explore new marketing trends and ideas.

With more than 1,000,000 podcasts currently inhabiting the podcastsphere, we figured that a little help with sifting out the good ones wouldn’t hurt!

Hence, here are 10 digital marketing podcasts that are worth the attention of your ears.

Tropical MBA

Genre: Entrepreneurship

Focus: Digital Nomads

Ideal for: Digital Freelancers, Digital Nomads, Digital Business Owners, Aspiring Startup Founders

Tropical MBA is one of our personal favourites and highly recommeded podcasts for both entrepreneurs and digital marketers alike.

What began as a way to meet other likeminded entrepreneurs who are on this same crazy journey, Dan and Ian have built the TMBA podcast into a platform that currently benefits thousands of marketers and entrepreneurs on a weekly basis.

Having done the work and tasted the dirt themselves, you can look forward to in-depth discussions surrounding a wide range of topics, including the artisanal approach to entrepreneurship, mentoring, and building a permanent digital nomad lifestyle!

Expect to walk away with nuggets of practical wisdom and a few chuckles in between.

How I Built My Small Business

Genre: Entrepreneurship

Focus: Small and Medium size Entrepreneurship and Startups

Ideal for: SME Owners, Aspiring Startup Founders and Digital Marketers

Small business owners, this is for you.

While many podcasts choose to discuss a plethora of topics with the hopes of reaching a wider audience, How I Built My Small Business is dedicated to helping small business owners tackle issues that matter to them

Drawing insights from industry experts and entrepreneurs from all walks of life, listeners are invited to take a peek behind the curtain and uncover the ingredients that make a successful business.

How I Built This with Guy Raz

Genre: Entrepreneurship

Focus: Startups Journeys

Ideal for: Business Owners, Aspiring Startup Founders and Digital Marketers

Guy Raz specialises in weaving a narrative journey about entrepreneurs, inventors, and into a beautiful tapestry that provides refuge for the discouraged and directions for the lost.

As the guests on the show are often entrepreneurs from vastly different backgrounds and even more diverse experiences, each episode invites you to tune in with fresh ears. Apart from business-related topics, Guy Raz routinely explores the effects of current events on society and businesses. Recent episodes discussing the Black Lives Matter movement and how entrepreneurs can meet the challenges of the COVID-19 crisis have been exceptionally helpful for many who find themselves struggling to navigate these turbulent times.

One of the staples of this podcast is the How I Build Resilience series, where Guy Raz discusses the role of resilience and its importance with regards to business and life, and how successful entrepreneurs managed to train themselves up to be resilient individuals capable of thriving in the tumultuous world of entrepreneurship.

If you are looking for a dose of positivity and no BS insights to tackling real challenges, give How I Built This with Guy Raz a listen.

The $100 MBA

Genre: Entrepreneurship

Focus: Startups Journeys

Ideal for: Business Owners, Aspiring Startup Founders and Digital Marketers

Another gem on our list that has been awarded the Best of Itunes, the $100MBA show dispenses real-world business lessons akin to protein bars, each episode jampacked with essential nutrients and easy to consume.

While many may enjoy listening to entrepreneurs share about their inner motivation and ideals that undergird their success, Omar regularly breaks the mold by dishing out personal and actionable bite-sized advice that benefits countless small businesses that may require something a little more concrete and tangible.

If you are a small business owner looking for a podcast that provides a good mix of industry knowledge and practical tips, consider adding The$100MBA into rotation.

Entrepreneurs on Fire

Genre: Entrepreneurship

Focus: Business Growth

Ideal for: Business Owners, Aspiring Startup Founders and Digital Marketers

Entrepreneurs on Fire is a fitting name for a podcast that churns out blazing hot content with such mechanical consistency. The podcast consists of short 30 minutes long interviews where founder and host, John Lee Dumas, picks the brains of successful entrepreneurs from diverse industries for valuable insights on a daily basis.

Having been awarded a Best of iTunes Award in 2013, Entrepreneurs on Fire has garnered a loyal following through discussions of interesting topics ranging from developing a clear vision that complements your vocational passion, to the importance of copywriting and its impact on a business.

Masters of Digital

Genre: Digital Marketing

Focus: Digital Marketing Expert Viewpoints

Ideal for: Digital Marketers of any shape or size, Aspiring Startup Founders

How can one navigate the ever-evolving digital landscape and emerge unscathed...Nay, victorious?

One of the biggest challenges faced by businesses and marketers all around the globe is the disruption that has been brought about by the advancement in the digital space. At Masters of Digital, Ryan Lim helps listeners to stay informed by interviewing subject matter experts and business leaders who share personal lessons, effective strategies, and emerging trends without reservation.

Be it Google Analytics, Digital Branding, or Artificial Intelligence for Marketing, Masters of Digital is one podcast digital marketers ought to pay attention to.

The Paid Search Podcast

Genre: Digital Marketing

Focus: Paid Search and Google Ads

Ideal for: PPC Geeks and Digital Marketers

Ever wondered if you are making the best use of your marketing budget? What if there are more effective ways to maximize every dollar spent?

The Paid Search podcast’s weekly episodes are designed to address these burning Google Ads-related questions on the minds of business owners and digital marketers.

Be it developing the best strategy for Automated Bidding and Remarketing, or the ways to study your competition in Google Ads, the Paid Search podcast is the swiss-army knife you wish to carry into the Performance Marketing war.

Marketing Over Coffee

Genre: Digital Marketing

Focus: Marketing

Ideal for: Marketers of all shapes and sizes, Aspiring Startup Founders

Ever wonder what pumpkin spice and flying planes have to do with marketing?

Provocative headlines that pique your interest are merely a taste of the awesomeness Marketing Over Coffee has to offer. Expect discussion on a myriad of topics ranging from AI tactics to debunking marketing myths with professionals and industry experts such as Mark Irvine (Former Sr. Data Scientist at Wordstream), Kevin Maney (Author of Play Bigger), and Jason Keath (CEO of Social Fresh) etc.

Perpetual Traffic

Genre: Digital Marketing

Focus: Everything Digital Marketing

Ideal for: Digital Marketers of any shape or size, Aspiring Startup Founders

The weekly podcast by DigitalMarketer needs no introduction.

With experienced marketers Amanda Powell (Director of Marketing) and Ralph Burns (CEO of Tier 11) at the helm, it is no surprise that each Perpetual Traffic episode is dripping with marketing goodness that makes listeners go “Ah ha!”

Each episode invites listeners to gain a deeper understanding of the foundations of marketing and emerging trends that will come to disrupt the digital marketing space. From building an entire traffic system from scratch, to keeping up with updates that enable Facebook Ads to thrive, listeners are offered a platform to learn directly from industry experts.

Whether you are a novice digital marketer or a seasoned entrepreneur, Perpetual Traffic is a podcast you want to follow.

The Digital Marketer Next Door

Genre: Digital Marketing

Focus: Digital Marketing Professional Life Stories and viewpoints

Ideal for: Digital Marketers of any shape or size, Aspiring Startup Founders

*Drumroll please*

XYZ Lab has joined the game!

Having been invited to speak on podcasts as an industry expert with expertise in Paid Search and Google Analytics, Sotirios (Founder of XYZ Lab) is now launching his very own podcast, titled The Digital Marketing Next Door.

Our aim is to bring the unsung heroes of digital marketing departments to the forefront of the digital marketing industry. Listen to the challenges, solutions and POVs of every day digital marketing practitioners!

Follow The Digital Marketer Next Door, hit that play button and enjoy the content!

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