How to Track Meta Ads Events with the Event Setup Tool
- Sotirios Seridis
- Mar 14
- 3 min read
Updated: Apr 6
You want to track certain events on Meta Ads but you don't have complex coding or technical knowledge? Don't fret! The Event Setup Tool by Meta Ads is here to help! From add-to-carts to purchases, you can easily track all the important events happening on your website. This quick and easy guide will show you how to track Events on Meta Ads with the Event Setup Tool!
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How to Track Events on Meta Ads with the Event Setup Tool:
Navigate to your Events Manager
Facebook Business Manager (under Advertise)
Meta Business Suite (under All tools or Advertise)
Navigate to Data sources
Click on the drop-down menu to select the business account you want to modify
Select the Meta Pixel you want to use
Click on the Add Events drop-down button
Select Add new integration
Select Meta Pixel
Select Event setup tool and click on Get Started
Open Event Setup Tool
Paste the URL your event lives on and click on Add events
The system will open your website with the Meta event setup tool
You have two options to track:
Track a new button
Track a URL and select the event the URL corresponds to
Click on Track a new button
Select the button you would like to track
Configure your event (label the event from the drop-down selection)
The action will be counted under the event label you have set up for the event (e.g. View content).
Confirm and finish your setup
Frequently Asked Questions on Tracking Events on Meta Ads with the Event Setup Tool
What is the Event Setup Tool in Meta Ads and why should I use it?
The Event Setup Tool is a feature in Meta Ads that helps advertisers track and measure specific user actions (events) on their website without complex coding. This tool makes it easier to:
Measure conversions from your ads
Optimize ad delivery to people likely to take action
Gain insights into how people interact with your website
Implement tracking without extensive technical knowledge
How many events can I set up using the Event Setup Tool?
You can create as many events as needed for your business goals. There's no strict limit on the number of events you can configure. For example:
Track multiple buttons across your entire website
Set up the same event once for identical elements that appear on different pages
Create custom events for specific business needs
Can I set up multiple events on the same page?
Yes, you can configure multiple events on a single page. This allows you to track various user interactions separately, such as:
Clicks on "Learn More" buttons
"Add to Cart" actions
Form submissions
Video plays
Page scrolling
Can I edit or delete events after setting them up?
Yes, you can modify or remove events through the "Manage Events" or "Edit Events" option. This includes:
Adjusting event parameters
Changing tracked elements
Updating event names
Removing unwanted events
Remember that changes to existing events may impact your historical data and reporting continuity.
How can I test if my events are working?
Verify your events are firing correctly using these methods:
Event Testing Tool: Access through Events Manager by selecting your pixel and clicking "Test Events"
Facebook Pixel Helper: Install this Chrome extension to see events triggering in real-time
Active testing: Visit your website and perform the actions you've configured as events to confirm they appear in the testing tools
What happens if my website changes after setting up events?
Website changes can affect event tracking, especially if they involve:
Layout modifications
Element changes (buttons, forms, etc.)
URL structure updates
If your website undergoes changes, revisit the Event Setup Tool to update or reconfigure affected events to maintain accurate tracking.
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