You've painstakingly set up your Google Analytics events but have not seen any results being recorded? Then you might want to check up on your set up. Don't worry, setting up and troubleshooting these events are not a daunting task, especially with Google Tag Manger. This quick and easy guide will show you how to troubleshoot Google Analytics (GA4) Events with Google Tag Manager!
➡️🎥 Check our YouTube Channel for more Google Tag Manager Tutorials!
How to Troubleshoot Google Analytics (GA4) Events with Google Tag Manager:
Before you get started, please note:
➡️ GA4 events may take up to 24 hours to show up
➡️ There need to be at least ONE event recorded. If no event is showing up, perhaps it means no one completed the action. To test, you can take the action and verify if the event shows up.
To Troubleshoot:
Navigate to your Google Analytics
Navigate to Admin > Data display > Events
Login to your Google Tag Manager
Click on Preview
Paste the URL of the page where the event lives in and click on Connect
Two tabs will open:
Your website connected to the Tag Assistant
Tag Assistant
Open the Tag Assistant
Take the event action on your website connected to the Tag Assistant
Navigate back to the Tag Assistant and check if your Event is firing normally (check if you can find your Event under Tags fired)
If not, open the Tags not fired, click on the event and check why the trigger is not working under Firing Triggers
Navigate back to Google Tag Manager, fix your Trigger and check again
Frequently Asked Questions on Troubleshooting Google Analytics (GA4) Events with Google Tag Manager
Why are my GA4 events not showing up in Google Analytics?
Potential reasons why your GA4 events are not showing up in Google Analytics are:
Incorrect implementation: Ensure that the GA4 tracking code is correctly implemented on your website or app
Event configuration: Verify that the events are properly configured in the GA4 interface
Data stream issues: Check if the correct data stream is selected and linked to your GA4 property
Delayed processing: GA4 can sometimes take time to process and display new data
Why aren’t my GA4 events firing in Google Tag Manager?
If your GA4 events aren’t firing, check the following:
Incorrect Tag Configuration: Ensure that the GA4 event tag is correctly configured in Google Tag Manager (GTM)
Trigger issues: Verify that the triggers associated with the GA4 event tags are set up correctly (match the expected user interactions)
Container not published: Make sure the GTM container with the GA4 tags is published and live
JavaScript errors: Check for any JavaScript errors on the page that might prevent tags from firing
Blocked by browser extensions: Ensure that browser extensions or ad blockers are not interfering with GTM
What are common mistakes to avoid when setting up GA4 events in GTM?
Common mistakes include:
Misconfigured Tags
Incorrect Trigger settings
Incorrect Event name
Ignoring Debugging
Not updating Container
How do I ensure that my GA4 events are not double-counting?
Make sure that the event tag is not set to fire multiple times on the same trigger. Use the GTM Preview mode to verify that each event is only firing once per intended action.
Comments