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  • Writer's pictureKelly Alica Liman

How to Upload Customer List in Google Ads

A Customer List is a record of prior and existing customers of your company that you may use to target audiences in Google Ads. By leveraging your customer data, Customer Match enables you to re-engage with your former customers and identify new customers based on information they have provided to you. This powerful feature allows you to use consumer information gathered from buyers or prospects to target a range of adverts across the Google Ads network. This quick and easy guide will show you how to upload a customer list in Google Ads in both the new and old Google Ads interfaces!


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Looking for help or support on Google Ads?



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In case you prefer watching a video tutorial instead, you can also find our tutorial from XYZ Lab's Youtube Channel!




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Legacy Google Ads Interface:


Step 1️: Navigate to Tools & Settings




Step 2️: Click on Audience Manager (under Shared Library)




Step 3️: Click the + symbol under Segments




Step 4️: Select Customer List




Step 5️: Give your Segment a name




Step 6️: Under Data type, select: Upload Emails, Phones and/or Postal Addresses




Step 7️: Save your data in a CSV file (ideally emails only)


You can use the template provided by Google Ads to upload the data, or you can simply create a CSV file with one column including only email addresses.




Step 8️: Upload the CSV file and agree to the terms and conditions




Step 9️: Choose the Membership duration




Step 10: Save and continue



You'll be notified if you've successfully created the customer list.





New Google Ads Interface:


Step 1️: Navigate to Tools




Step 2️: Click on Audience Manager (under Shared Library)



Step 3️: Click the + symbol under Your data segments




Step 4️: Select Customer List




Step 5️: Give your Segment a name




Step 6️: Under Data type, select: Upload Emails, Phones and/or Postal Addresses




Step 7️: Save your data in a CSV file (ideally emails only)


You can use the template provided by Google Ads to upload the data, or you can simply create a CSV file with one column including only email addresses.




Step 8️: Upload the CSV file and agree to the terms and conditions




Step 9️: Choose the Membership duration




Step 10: Save and continue






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