Facebook Campaign Optimisation Course

Walkthrough every aspect of Facebook Ads campaign optimisation via real-life examples.

Understand how to manage and optimise your Facebook Ads and how to deploy winning ad-copies.

Course Format

Half-day (3 hours)

Competency Level



Familiarity with Facebook Ads campaign management


Course Agenda

Facebook Optimisation Fundamentals

• Facebook Campaign Targeting Best Practices [Walkthrough].

• Learn how to leverage Custom and Lookalike Audiences to their full potential.

• Understand how to deploy winning Facebook Creatives.

Advanced Facebook Ads Optimisation Tactics

• Understand the details hintering your campaigns' performance.

• Understand how to optimise your Facebook Ads Campaigns effectively.

• Learn how to set-up and deploy A/B testing in Facebook Ads.

Who Should Attend

Marketing Managers

Marketing Directors

Digital Marketing Managers

Digital Marketing Directors

Brand Managers

SEO Specialists

Media Leads

Startup Founders

Junior Data Analysts

Facebook Pixel and Event Tracking Walkthrough

• Understand how to mitigate the effects of the IOS14 & IOS15 updates.

• Understand how to track conversions on Facebook and Google Analytics.

• Learn how to deploy useful campaign reports to acquire optimisation insights.

Three Key Takeaways

‣ Master Facebook Ads Campaign Optimisation

‣ Deploy Winning Facebook Creatives

‣ Deploy custom and lookalike audiences effectively

Course in collaboration with:


"The trainer is great! He covered lots of areas and provided sufficient examples and demos. Great workshop as well!"

"The trainer managed to break this topic down into parts that were digestible and easy to understand."

"The course was one of the most detailed sessions I have attended, but Sotirios was able to fully explain it from a marketer’s perspective which was quite refreshing."

Participant Testimonials:

A few words about the Course Trainer

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on media planning & buying, digital analytics, and marketing automation.

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