Google Ads Campaign Optimisation Course

Walkthrough every aspect of Google Ads campaign optimisation via real-life examples.

Undestand how to leverage bidding strategies, deploy winning ad-copies and walk away with plenty of quick wins to optimise your Google Ads campaigns.

Course Format

Half-day (3 hours)

Competency

Advanced

Prerequisites

Familiarity with Google Ads and Paid Search campaign management

Course Agenda

• Google Ads ​Account Structure walkthrough

• Campaign Optimisation Framework (Live examples)

• Bidding Strategies Explained (Live examples)

• Developing Winning Ad Copies (Live examples)

• Drafts & Experiments (Live Examples)

• Campaign Reporting walkthrough

Who Should Attend

Marketing Managers

Marketing Directors

Digital Marketing Managers

Digital Marketing Directors

Brand Managers

SEO Specialists

Media Leads

Startup Founders

Junior Data Analysts

"The trainer is great! He covered lots of areas and provided sufficient examples and demos. Great workshop as well!"

"The trainer managed to break this topic down into parts that were digestible and easy to understand."

"The course was one of the most detailed sessions I have attended, but Sotirios was able to fully explain it from a marketer’s perspective which was quite refreshing."

Participant Testimonials:

About the Trainer

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on media planning & buying, digital analytics, and marketing automation.

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