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At XYZ Lab, privacy means fair play and transparency. This Privacy Notice provides you information about how your personal details are used on for the purpose of informing and selling you our products and services as well as maintaining, improving and managing our products and services in order to provide you with the best XYZ Lab experience whenever you interact with us in the digital world online or through mobile apps (if applicable).

In accordance with European General Data Protection Legislation (“GDPR”) and local applicable laws, this Privacy Notice provides you information on how XYZ Lab collects, uses, protects, keeps, shares and deletes (collectively, we call it “process” or “processing” in this Privacy Notice) your personal details.



By visiting you will be purchasing XYZ Lab products from XYZ Lab Pte Ltd, and having your information processed by XYZ Lab Pte Ltd who is the operator of this website. If you wish to sign up to our newsletter by submitting your information to this website, or to keep up-to-date with the latest XYZ Lab developments, you may be contacted by XYZ Lab Pte Ltd.




What personal details are we collecting from you and WHAT WE DO WITH IT?


  • Identity information – this is information we use to identify and make sure you are whom you claim to be. Thisincludes: name [first, last, initials], Date of Birth, e-mail address, unique consumer number, nickname, password, social media identifiers, and your device fingerprint.


  • Community information – this is information we use to make sure you can make the most out of XYZ Lab communities, such as registering for events and participating in events. This includes for example: pictures, videos, your nickname, your team, your interests and preferences, your feedback, leaderboards, event participation, joined groups.


  • Contact information – this is information we use to reach out to you in order to send you your XYZ Lab products, provide you with promotional information, share with you what is happening at XYZ Lab, and answer your queries and concerns. This includes for example: phone number, shipping and billing address, e-mail address, Messenger ID, social media name.


  • Social Media information – this is information we use to understand you better, in order to build a better relationship with you as an XYZ Lab consumer, create products that you will like, and focus our marketing efforts on messages which you will consider helpful and interesting (based on your online behaviour), as well as optimising your social media interactions with XYZ Lab and other XYZ Lab community members. This includes any social media information that is publicly available such as [but not limited to]: social media handles, social media interactions and postings, your “Likes” and other reactions, your social media connections, your photos. This information is provided to us by the social media network (e.g. Facebook, Snapchat, Instagram, etc.) directly or indirectly through agencies we have agreements with.


  • Location information - this is information we use to make sure we provide you with the most relevant information based on your geographical location. This includes for example: your residential location, current log-in location [IP address], GPS data.


  • Device information – this is information we use to secure our network and improve our services and performances. This includes for example: IP address, date and time of the visit, how long you remained on our website, the referral URL (if you came to our site via a different site or an advertisement), the pages visited on our site, your browser type, device type, versions, operating system.


  • Purchase information – this is information we use to process your order. This includes for example: your shopping cart, payment information (credit card number), payment risk profile, delivery details, shipping and billing address, customer order number, purchase history with XYZ Lab.


  • Correspondence - this is information we use for quality control purposes, and to make sure we have complied with your requests or legal requirements. This includes for example: recordings of your call to our customer service centre, notes on your Feedback, related call backs, e-mail correspondence with XYZ Lab personnel, postal correspondence with XYZ Lab personnel.


  • Behavioural/Profile information – this is information we use to make sure we communicate only information that is relevant to you, provide you with the best XYZ Lab deals and offerings which you would be interested in, and to maximise your experience as an XYZ Lab member in our online or offline communities. This includes for example: your shopping history, Wishlist items, your browsing behaviour), your browsing preferences, your shopping preferences, in-store interactions, your workout history.


  • Preference information – this is information we use to make sure you have the best XYZ Lab experience whenever we interact. This includes for example: preferred language, Wishlist items, preferred shipping address, browsing preferences, our correspondence with you, your XYZ Lab product reviews.




Ultimately, we use your personal details to provide you with the best consumer experience you could have with XYZ Lab, and we constantly work on improving that experience so you will continue to love our brand and products and remain a member of the XYZ Lab community worldwide. 


More specifically, we use our personal details to do the following:


  • To sell you our products and services  - We use your personal details to process your purchase order, make sure your payment is received, comply with the requirements under our Terms and Conditions (for selling you the products), deliver products you ordered, exchange products for you if necessary, and refund you if necessary.


  • To inform you about our products and services - We use your personal details to send you alerts and updates about our Products and Services based on your preferences, interests, participation and communities. When you purchase our products, we will be contacting you without your separate consent to provide you with information about our products and services (Service E-Mails). This is considered our “legitimate business interest” in order to make sure our business continues to thrive.


  • To store your personal details - We will store your personal details until you tell us to delete them. If you have been inactive (counting from your last Log-In) for 25 months we will anonymize your personal details.


  • To protect our products and services - As a business, we can only continue to thrive if we vigorously protect our corporate and business interests. This includes making sure that the orders and payments are legitimate (fraud prevention), our research and development are heading in the right direction, our marketing strategies target the right audience with the right messages. As our consumer, your details will be used to help us achieve these goals in order to continue providing you with the best products and experiences. This is considered our “legitimate business interest” in order to make sure our business continues to thrive. 


  • To deliver the first-class experience to you continuously - We collect and store certain information from you and from your devices, terminal equipment, and browsers (such as using a “cookie”, pixel tag or any other targeting technology. This allows us to remember how you prefer to browse and shop on our sites. It also allows us to present you with the relevant information tailored to your needs. You can find more information about how we use online tracking technologies such as Cookies, tags, and other codes from the “Cookies” section.


  • To maintain your products and services - We use your details to maintain your XYZ Lab account. Through our global single sign-on, you can use the same details to log in anywhere in the world. This also includes maintaining your details as a member of XYZ Lab communities around the world. As a non-member, your account will be primarily maintained for the purposes of completing your order; as a member, we will be maintaining your account to complete your orders, maintain your points, organise community events for you, and allow you to have more interactions with XYZ Lab as an XYZ Lab member. In addition to the identity information you provide to us, if you choose to log in using your social media credentials, we will also have access to your social identifier.


  • To run, improve and manage our products and services - We take appropriate technical and organisational measures to protect personal details against accidental, unlawful destruction or accidental loss, alteration, unauthorised use, disclosure or access, in particular where the processing involves the transmission of data, and against all other unlawful forms of processing and misuse.



In order to be a responsible corporate citizen, we may be required to share your details with the following type of entities (as permissible and required by law):


  • Authorities and law enforcement  - Government authorities and/or law enforcement officials if required for the purposes identified in this notice, if mandated by law or is required for the legal protection of our legitimate interests in compliance with applicable laws.


  • Partners - We may run joint programmes, events or promotions with other companies on its websites or applications. Our partner will only use your personal details if we have your consent for them to do so. If you do not wish to have your personal details collected by, or shared with a company other than XYZ Lab, you can always choose not to participate in such programs, promotions or events.


  • Prospective purchasers’ adviser  - In the event that the business is sold or integrated with another business, your personal details will be disclosed to our advisers and any prospective purchaser’s advisers, and to the new owners of the business.





  • Your consent  - When you sign up, purchase products, participate in our communities or create an account, you consent to us using the personal details you provide to carry out the purposes we identified to you in accordance with this Notice. We store that we have your permission to use your personal details in a particular manner. This includes for example your consent to receive marketing communications, your consent to us sharing your data with third-parties, your consent to us transferring your data to a different location.


  • Contractual obligations - We will process and use your personal details to fulfil our contractual obligations so we can provide you with your requested products and services.


  • Legitimate interests - We will process and use your personal details to carry out and improve our products and services, sending you marketing communications, research and development questionnaires.


  • Compliance with laws - We will process and use your personal details to comply with legal obligations under applicable laws.




For immediate assistance related to your account information, personal details access, correction, deletion or portability, please contact the XYZ Lab customer service team. 






Cookies are small text files that are stored on your computer or mobile device when you visit a website. For this section, we conveniently use "cookies" as an umbrella term for techniques such as cookies, Flash cookies and web beacons. They don’t take much space and they will be removed automatically when expired. Some cookies expire at the end of your session, while others will be saved for a certain amount of time.



There are different types of cookies with different uses. Some are there just to allow you to browse the website and see certain features. Some give us an idea on your browsing experience, i.e. when you have trouble finding what you are looking for, so we can improve and make your future visit as pleasant as possible. 

Cookies set by XYZ Lab are called "first party cookies".  Cookies set by parties other than us are called "third-party cookies".  Third-party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics).  The parties that set these third-party cookies can recognise your computer or mobile both when it visits the website in question and when it visits certain other websites.  We use first partyand third-party cookies for several reasons.

The most important cookies are the required cookies. They are essential and help you to navigate on the website and to use basic features, such as media plugins. Functionality cookies enable you to save your shopping bag, create a wish list and to save your shipping details for quicker checkout. The performance and analytics cookies we use to improve our website. We also like to show you relevant offers. To manage this we collect browsing data, which may be linked to a unique identifier to allow us to understand how you interact with XYZ Lab across different platforms. Interaction cookies are used for you to interact with social media or to submit reviews.  Targeting cookies, advertising cookies and social media cookies capture your preferences to show you relevant ads outside XYZ Lab. In addition, social media cookies may be used to track your activity over social media platforms.



XYZ Lab uses cookies primarily to ensure your visit to our website is as pleasant as possible, as well as for advertising-related purposes during your future visits to other websites. Below you see a more elaborate overview of the types of cookies we are using and why:



are essential and help you navigate, move around on the website and see certain features (e.g. these cookies make sure your basket is saved during all the steps of your checkout process). These cookies are required to enable core site functionality. These cookies are stored for the duration of your browsing session.



can give you an even smoother customer experience (e.g. these cookies help you to save and remind you about your shopping bag and enable you to create a wish list). These cookies allow us to analyse site usage so we can measure and improve performance. These cookies may be placed by us or a third party on our behalf (see our cookie opt-out tool) and are stored for the duration of your browsing session.



will remember your product and buying preferences or assist marketing efforts in other ways. These cookies enable us to share data, such as what you like, with our advertisers, so the advertisement you see can be more relevant to your preferences (sometimes referred to as "targeting cookies").

They help us to understand shopping behaviour of visitors. This enables us to keep improving our website, so shopping becomes easier and more pleasant, and to improve the marketing messages we send to our customers (sometimes referred to as "performance cookies").

They are used for you to express your opinion. These cookies will enable you to like or recommend us on social media and to chat with our service agents. But you can also advise our other (potential) customers by rating and reviewing our products (sometimes referred to as "interaction cookies").



You can change your browser settings to delete or prevent certain cookies from being stored on your computer or mobile device without your explicit consent. The ‘help’ section in your browser should provide information on how to manage your cookie settings. Find out how this works for your browser here:


Internet Explorer:

Mozilla Firefox:

Google Chrome:



Adobe (flash cookies):



We may update this Cookie Statement from time to time to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons.  Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies. 

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