top of page

Return on Investment Calculator

RETURN ON INVESTMENT FORMULA:

(REVENUE - COST) / COST

Return on Investment measures the profitability and efficiency of your business and marketing.

Download the ROI & ROAS Calculator 🚀

Download our FREE Return on Investment (ROI) Calculator

📊 Calculate your
Return on Investment
(ROI)

📊 Calculate your Return on Ad Spend
(ROAS)

Customise the ROI Calculator to match your needs ✏️

ROI related Questions

What is a good ROI Benchmark?

Typically companies are looking for a 10X ROI for every dollar spent.

 

However, ROI depends on a number of variables, including inventory, operational, and marketing costs.

How to Calculate Return on Investment (Formula)?

ROI = (Revenue - Cost) / Cost

Revenue represents the total gross revenue your business is making, while Cost includes inventory, operational, and marketing expenses.

How can I improve my Return on Investment?

You should either increase revenue or decrease your expenses, or both!

Start by evaluating which expenses are really vital for your business to eliminate wastage. Continue brainstorming ways to increase your sales and revenue.

🚀  —

Learn how to use Google Analytics 4 to make every marketing dollar count!

📊  —

Calculate the optimal digital marketing budget for your business. Explore different scenarios.

📊 —

Calculate your customer lifetime value quickly and easily. Explore different scenarios.

bottom of page