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📆 Schedule On-Demand

Book 101 Training

⏰ 4-6 hours (full-course)

👩‍💻 Who is it for: Business Owners, Startup Founders, Content Marketers, Content Executives, Solopreneurs, and Publishers who aspire to scale your Organic Search traffic via Organic Search Content!

Content Pillars Strategy 🧠

  • Content Pillars Strategy (Examples)

  • Content Research Preparation

  • Keyword Research [Walkthrough]

  • Keyword Selection

  • Content Ideation (Examples)

Content Creation Essentials ✏️

  • Content Briefing Fundamentals (Template)

  • On-Page SEO Essentials [Walkthrough]

  • Content Layout Best Practices

  • Apply FAQ Schema Markup [Walkthrough]

Content Optimisation 🚀

  • Internal Linking

  • SEO Reporting via Looker Studio [Walkthrough]

  • Re-Optimising Content

➡️ Get the Course Online!

✍️ Request Team Training

Book 101 Training

📝 How to Scale Your SEO Content from 0 to 100K Clicks

How to Scale Your SEO Content

from 0 to 100K Clicks

🚀 Scale your Organic Search Traffic Quickly and Easily

💡 Deploy Helpful SEO Content

➡️ Deep Dive into On-Page Best Practices

📊 Re-Optimise your existing Content

Book 101 Coaching

Course Format:


Beginner to Advanced


Access to Google Search Console

Basic Excel competency

About the Instructor

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Digital Marketing Trainer & Instructor, on a mission, to train and upskill the next generation of digital marketing leaders in South East Asia.

Professional Experience:

  • Ex-Business Education Trainer at Facebook (via Rubicor)

  • Ex-Havas, Omnicom, WPP (Performance Marketing)

  • Hands-on practitioner, actively working on digital marketing campaigns

  • Trained 50+ companies in Google Ads, SEO, Analytics & Paid Social

  • Trained 2,000+ career changers in digital marketing

  • Up-skilled over 1,000 individuals in digital marketing and analytics


"Vast knowledge on SEO from the trainer and able to answer all the questions."

"I really enjoyed the breakout room activities, those were more than helpful in developing hands-on knowledge for SEO."

"New knowledge for me. Hands-on and practical advice from the trainer."

Frequently Asked Questions

I am new in Search Engine Optimisation, will I be able to follow through with the content?

Yes, the course is designed to accommodate both beginners and intermediate participants. If you are a beginner in SEO, you will acquire all the knowledge you need to get started and a roadmap to take your SEO efforts to the next level. If you are an experienced SEO professional, you will gain valuable insights into the areas you need to focus on, as well as all the answers you need to your advanced SEO questions.

Is the course hands-on? Will I be able to implement what I learned after the course?

Yes, the course combines a mix of practical frameworks and hands-on exercises which will enable you to work on your own project individually or in teams. You will also be able to access a series of templates and documents to help you implement SEO and manage your agency, freelancers, or internal SEO team.

Do I need to have technical skills or access to any SEO Tools?

While having technical SEO skills and a basic understanding of HTML is a plus, you don't necessarily need to have any prior technical knowledge or access to any specific SEO tools to be able to follow through with the content.

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