Course Format:
In-Person (Zoom or physical)
Competency:
Beginner to Advanced
Prerequisites:
Access to Google Search Console
Basic Excel competency
How to Scale Your SEO Content from 0 to 100K Clicks
Content Pillars Strategy 🧠
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Content Pillars Strategy (Examples)
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Content Research Preparation
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Keyword Research [Walkthrough]
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Keyword Selection
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Content Ideation (Examples)
Content Creation Essentials ✏️
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Content Briefing Fundamentals (Template)
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On-Page SEO Essentials [Walkthrough]
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Content Layout Best Practices
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Apply FAQ Schema Markup [Walkthrough]
Content Optimisation 🚀
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Internal Linking
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SEO Reporting via Looker Studio [Walkthrough]
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Re-Optimising Content
Who is the SEO Content Course for:
Digital Marketing Professionals, Startup Founders, Solopreneurs, and Website Owners who would like to:
✅ Optimise their existing SEO Content
✅ Scale via Organic Traffic
✅ Boost Organic Traffic & Rankings
✅ Develop Search-Friendly Content that ranks
✅ Allocate SEO Resources
✅ Manage SEO Agencies & Freelancers
✅ Audit SEO Agencies & Freelancers
About the Instructor
Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab
Digital Marketing Trainer & Instructor, on a mission, to train and upskill the next generation of digital marketing leaders in South East Asia.
Professional Experience:
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Ex-Business Education Trainer at Facebook (via Rubicor)
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Ex-Havas, Omnicom, WPP (Performance Marketing)
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Hands-on practitioner, actively working on digital marketing campaigns
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Trained 20+ companies in Google Ads, SEO, Analytics & Paid Social
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Trained 2,000+ career changers in digital marketing, enabling them to secure a role in tech
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Up-skilled over 1,000 individuals in digital marketing & Analytics
Testimonials
"Vast knowledge on SEO from the trainer and able to answer all the questions."
SEO
STRATEGY
"I really enjoyed the breakout room activities, those were more than helpful in developing hands-on knowledge for SEO."
HANDS-ON SEO
CRASH COURSE
"New knowledge for me. Hands-on and practical advice from the trainer."
SEARCH-FRIENDLY CONTENT
Frequently Asked Questions
I am new in Search Engine Optimisation, will I be able to follow through with the content?
Yes, the course is designed to accommodate both beginners and intermediate participants. If you are a beginner in SEO, you will acquire all the knowledge you need to get started and a roadmap to take your SEO efforts to the next level. If you are an experienced SEO professional, you will gain valuable insights into the areas you need to focus on, as well as all the answers you need to your advanced SEO questions.
Is the course hands-on? Will I be able to implement what I learned after the course?
Yes, the course combines a mix of practical frameworks and hands-on exercises which will enable you to work on your own project individually or in teams. You will also be able to access a series of templates and documents to help you implement SEO and manage your agency, freelancers, or internal SEO team.
Do I need to have technical skills or access to any SEO Tools?
While having technical SEO skills and a basic understanding of HTML is a plus, you don't necessarily need to have any prior technical knowledge or access to any specific SEO tools to be able to follow through with the content.