SEO FUNDAMENTALS

FOR STARTUPS

Top 5 Course Takeaways

Understand the fundamentals of successful SEO

Walkthrough of keyword research for SEO

Learn how to apply On-Page SEO for your website

Learn how to develop search-friendly content

Understand the scope of work of an SEO agency

Coming Soon

WALKTHROUGH

 REAL-LIFE EXAMPLES

  • Learn how Search Engines work

  • Understand the fundamentals of successful SEO

  • Walkthrough of keyword research for SEO

  • Learn how to apply On-Page SEO for your website

  • Learn how to develop search-friendly content

Walkthrough

of Keyword Research

Learn advanced SEO tactics and strategies

Develop a Content Marketing Plan for SEO

MASTERCLASS AGENDA

PART

SEO FUNDAMENTALS

  • Learn how Search Engines work
     

  • Understand the fundamentals of successful SEO
     

  • Walkthrough of keyword research for SEO
     

  • Learn how to apply On-Page SEO for your website

PART

GET STARTED WITH

SEO-FRIENDLY CONTENT & LINK BUILDING

  • Learn how to develop a content marketing plan for SEO
     

  • Learn how to optimise your articles for SEO
     

  • Understand featured snippets and how to implement them
     

  • Learn the fundamentals of link building and how to acquire links

PART

SEO REPORTING & OUTSOURCING

  • Develop a meaningful SEO Report
     

  • Understand the scope of work of an SEO agency
     

  • Learn when it makes sense to hire an SEO agency

Coming Soon
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Principal Instructor

About the Instructor

Digital Marketing Instructor  |  Head of Performance Marketing  |  eCommerce and Analytics.

With over 10 years of agency experience working with big brands such as Unilever, Volkswagen, Etihad Airways, Google, and various Fortune 500 companies, Sotirios is the person to go to for your digital operations. 

  • Digital Marketing Instructor at General Assembly Singapore

  • Performance Marketing Instructor at REVOU

  • Guest Digital Marketing Instructor at Marketing Interactive

  • Guest Digital Marketing Instructor with QED Consulting

  • Guest Digital Marketing Instructor with The Experience Effect

  • Founder of XYZ Lab Digital Marketing Consultancy

  • Guest blogger at Marketing in Asia

  • Worked with WPP, Omnicom, Essence, HAVAS

  • Worked with Etihad Airways, Volkswagen, Google, and more

BRANDS

WE TRAINED

WHO IS IT FOR

SMALL BUSINESS 

OWNERS

Looking to deep dive in Search Engine Optimisation

MARKETING
MANAGERS

Looking to enhance their

Search Engine Optimisation skills

START UP
FOUNDERS

Looking to better understand Search Engine Optimisation