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Frequently Asked Questions

Is this SEO Strategy Fundamentals course beginner-friendly?

Yes, the SEO Strategy course does not require any prior knowledge of SEO. Participants will gain all the needed knowledge to get started with all aspects of Search Engine Optimisation, from keyword research to On-Page SEO, Content Creation, Technical SEO, and Link Building.

Will I be able to implement SEO after attending the SEO Strategy course?

Yes, the course includes a good mix of theory and practice to take you from a total beginner in Search Engine Optimisation to being able to plan, implement and report on your SEO efforts. You will also gain valuable technical knowledge on how Search engines work and how to apply the same SEO principles to other channels.

Will we be able to ask SEO-related questions and get guidance after the course?

Yes, you will be able to ask questions and get guidance on-demand upon enrolling in the course. Our aim is to get you started and guide you through your entire Search Engine Optimisation journey!

SEO Strategy Fundamentals

➡️ Get started with SEO & develop your tailored-made SEO Strategy

📊 Keyword Research Walkthrough & Keyword Clustering

💡 On-Page SEO and Technical SEO Best Practices

🚀 Measure, Track & Optimise SEO Content

Book 101 Coaching


Course Format:

Online (Instructor-Led)


Beginner to Advanced


Basics of Digital Marketing

📆 Schedule On-Demand

Book 101 Training

⏰ 4-6 hours (full-course)

👩‍💻 Who is it for: Business Owners, Startup Founders, Content Marketers, Content Executives, Solopreneurs, and Publishers who would like to get started with SEO or scale their SEO initiatives!

SEO Fundamentals – How To Get Started With SEO 📊

  • How Search Algorithms Work

  • The SEO Process & Success Factors

  • SEO Tech Stack you need to get started

  • SEO Keyword Research & Keyword Clustering

  • SEO Strategy Development

  • Sitemap Planning & Keyword Mapping

On-Page SEO & SEO Content Best Practices 🚀​


  • On-Page SEO Best Practices

  • How to use ChatGPT to generate unique content​

  • How to apply Schema Markups

  • How to develop, upload, and optimize SEO-friendly Content

  • Technical SEO Fundamentals & Best Practices

SEO Link Building Strategy 💡

  • Link Building Fundamentals

  • Link Building Outreach Best Practices

  • Internal Linking Best Practices

SEO Measurement & Reporting 📊​

  • SEO Metrics that Matter

  • SEO Reporting Walkthrough

  • How to Measure the Business Impact of SEO

✍️ Request Team Training

Book 101 Training

📝 SEO Strategy Fundamentals Agenda


"Vast knowledge on SEO from the trainer and able to answer all the questions."

"I really enjoyed the breakout room activities, those were more than helpful in developing hands-on knowledge for SEO."

"New knowledge for me. Hands-on and practical advice from the trainer."

About the Instructor

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Digital Marketing Trainer & Instructor, on a mission, to train and upskill the next generation of digital marketing leaders in South East Asia.

Professional Experience:

  • Ex-Business Education Trainer at Facebook (via Rubicor)

  • Ex-Havas, Omnicom, WPP (Performance Marketing)

  • Hands-on practitioner, actively working on digital marketing campaigns

  • Trained 50+ companies in Google Ads, SEO, Analytics & Paid Social

  • Trained 2,000+ career changers in digital marketing

  • Up-skilled over 1,000 individuals in digital marketing and analytics

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