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SEO Strategy Fundamentals Course

📊 Get Started with SEO

💡 Deploy a complete Search Engine Optimisation (SEO) Strategy

➡️ Deep Dive intoOn-Page SEO & Search-Friendly Content development

🚀 Scale your Organic Search Traffic

Course Format:

Online (Video)

In-Person (8 hours)


Beginner to Advanced


Access to Google Search Console

Basic Excel competency

SEO Strategy Course Agenda

Search Engine Optimisation Fundamentals 📊

  • Understand what SEO entails

  • Reverse Engineer Google's Algorithm

  • SEO Objectives & Key Results

  • SEO Tech Stack

  • SEO Reporting [Templates]

Keyword Research & SEO Strategy Planning 📊

  • Keyword Research [Walkthrough]

  • Topics & Keyword Mapping [Walkthrough]

  • Sitemap Optimisation

Technical SEO Deep Dive ⚙️

  • Google Search Console Walkthough

  • Understand Sitemaps & Indexation

  • Page Speed Optimisation

  • Technical SEO areas that matter

On-Page SEO & Search-Friendly Content Deep Dive ✏️

  • Optimize your On-Page SEO elements (via examples)

  • Develop an SEO-Friendly Content Strategy [Walkthrough]

  • Develop Search-Friendly Content (via examples)

  • Brief content writers and upload SEO-Friendly Content [Templates]

  • SEO Content Reporting [Templates]


Link Building & PR Outreach Strategy 🚀

  • Develop a Link Building Strategy for your startup

  • Link Building Outreach Fundamentals

  • Link Building Tools & Automation

Managing SEO Agencies & Freelancers ⚙️

  • Planning SEO Resources

  • Develop an SEO Roadmap

  • Managing SEO Agencies & Freelancers

  • Monitoring & Evaluating SEO Agency work

Who is the SEO Strategy course for:

Digital Marketing Professionals, Startup Founders, Solopreneurs and Website Owners who would like to:

✅ Get Started with SEO

✅ Develop a data-driven SEO Strategy

✅ Boost Organic Traffic & Rankings

✅ Develop Search-Friendly Content

✅ Allocate SEO Resources

✅ Manage SEO Agencies & Freelancers

✅ Audit SEO Agencies & Freelancers

About the Instructor

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Digital Marketing Trainer & Instructor, on a mission, to train and upskill the next generation of digital marketing leaders in South East Asia.

Professional Experience:

  • Ex-Business Education Trainer at Facebook (via Rubicor)

  • Ex-Havas, Omnicom, WPP (Performance Marketing)

  • Hands-on practitioner, actively working on digital marketing campaigns

  • Trained 20+ companies in Google Ads, SEO, Analytics & Paid Social

  • Trained 2,000+ career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 1,000 individuals in digital marketing & Analytics


"Vast knowledge on SEO from the trainer and able to answer all the questions."



"I really enjoyed the breakout room activities, those were more than helpful in developing hands-on knowledge for SEO."



"New knowledge for me. Hands-on and practical advice from the trainer."


Frequently Asked Questions

I am new in Search Engine Optimisation, will I be able to follow through with the content?

Yes, the course is designed to accommodate both beginners and intermediate participants. If you are a beginner in SEO, you will acquire all the knowledge you need to get started and a roadmap to take your SEO efforts to the next level. If you are an experienced SEO professional, you will gain valuable insights into the areas you need to focus on, as well as all the answers you need to your advanced SEO questions.

Is the course hands-on? Will I be able to implement what I learned after the course?

Yes, the course combines a mix of practical frameworks and hands-on exercises which will enable you to work on your own project individually or in teams. You will also be able to access a series of templates and documents to help you implement SEO and manage your agency, freelancers, or internal SEO team.

Do I need to have technical skills or access to any SEO Tools?

While having technical SEO skills and a basic understanding of HTML is a plus, you don't necessarily need to have any prior technical knowledge or access to any specific SEO tools to be able to follow through with the content.

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