Search Friendly Content Strategy Course

Learn how to develop and deploy a complete Evegreen Content Strategy.

Walkthrough all aspects of Search-Friendly Content development - including structuring and optimising winning SEO-friendly content.


Course Format

Half-day (3 hours session)

Competency Level



Familiarity with Excel and SEO concepts

Course Agenda

• Learn how to conceptualise and deploy a complete SEO Content Strategy for your business

• Walkthrough keyword research and evergreen topic selection

Who Should Attend

Marketing Managers

Marketing Directors

Digital Marketing Managers

Digital Marketing Directors

Brand Managers

SEO Specialists

Media Leads

Startup Founders

Junior Data Analysts

Three Key Takeaways

Understand Content Synergies

Deploy effective Social Media Calendars

Optimize your Content Marketing Efforts

Course in collaboration with:


• Learn how to structure winning articles

• Understand how to optimise evergreen content for SEO

• Learn how to audit and optimise evergreen content

• Walkthrough a complete keyword research and keyword selection

• Learn how to generate data-driven evergreen content ideas

• Learn how create a complete article brief

SEO Content Strategy

Advanced Keyword Research

SEO-Friendly Content Deployment

"The trainer is great! He covered lots of areas and provided sufficient examples and demos. Great workshop as well!"

"The trainer managed to break this topic down into parts that were digestible and easy to understand."

"The course was one of the most detailed sessions I have attended, but Sotirios was able to fully explain it from a marketer’s perspective which was quite refreshing."

Participant Testimonials:

A few words about the Course Trainer

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on media planning & buying, digital analytics, and marketing automation.

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