LinkedIn Ads Specs

Image Ads:

• File Type: jpg, png, or gif

• Maximum File Size: 5 MB

Horizontal / Landscape (Horizontal images will deliver to both desktop and mobile)

• Minimum: 640 x 360 pixels

• Maximum: 7680 x 4320 pixels

• Recommended: 1.91:1 - 1200 x 628 pixels

Square (LinkedIn recommends this aspect ratio for delivery across both desktop and mobile)

• Minimum: 360 x 360 pixels

• Maximum: 4320 x 4320 pixels

• Recommended: 1:1 - 1200 x 1200 pixels

Vertical (LinkedIn recommends this aspect ratio for mobile, vertical images do not deliver to desktop)

• Minimum: 360 x 640 pixels

• Maximum: 2430 x 4320 pixels

• Recommended: 
  1:1.91 - 628 x 1200 pixels
  2:3 - 600 x 900 pixels
  4:5 - 720 x 900 pixels

Video Ads:

• Video File Type: MP4

• Video Sound Format: AAC or MPEG4

• Recommended frame rate: 30 frames per second

• Custom Thumbnail: Optional but recommended

Vertical (4:5):

• Min 360 x 450 pixels

• Max 1536 x 1920 pixels

Vertical (9:16):

• Min 360 x 640 pixels

• Max 1080 x 1920 pixels

Landscape (16:9):

• Min 640 x 360 pixels

• Max 1920 x 1080 pixels

Square (1:1):

• Min 360 x 360 pixels

• Max 1920 x 1920 pixels

• Video Thumbnail File Format: JPG or PNG

• Video Thumbnail Max File Size: 2 MB Video

• Thumbnail Aspect Ratio & Resolution: Match video

Ad Copy:

• Headline: 70 characters. Maximum of 200 characters

• Introductory text: 150 characters. Maximum of 600 characters