Digital Marketing Strategy Courses

Learn how to deploy a holistic Go-To-Market strategy for your business or startup. Understand the marketing landscape, deploy the right marketing tactics and explore different pricing strategies to set yourself apart from the competition.

Duration: 6 Hours

Level: Intermediate
 

Agenda:
 

  • Market Analysis Fundamentals

  • Competitive Analysis

  • Brand Positioning

  • Pricing Strategy

  • Customer Journey Mapping

  • Go-To-Market Strategy deployment

  • Marketing Channels & Tactics

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Duration: 3 Hours

Level: Intermediate
 

Agenda:
 

  • Digital Marketing Landscape & Channels

  • Paid vs Organic Tactics

  • Planning a Digital Strategy

  • Digital Research Tools

  • Marketing Analytics Tools

  • Content Marketing Tools

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