Digital Marketing Strategy Training Course

Understand the evolving digital marketing landscape. Identify the right digital marketing channels for your business and set the foundations for an effective digital marketing strategy for your business.

Walk away with a new found knowledge and understand of the digital marketing ecosystem.

Course Format

3 hours (half-day)

Competency Level



No prerequisites

Course Agenda

• Digital Marketing Landscape & Channels

• Paid vs Organic Marketing Tactics

• Planning a Digital Strategy (Live examples & exercise)

• Digital Research Tools walkthrough

• Digital Analytics Tools walkthrough

• Content Marketing Tools walkthrough

Who Should Attend

Marketing Managers

Marketing Directors

Digital Marketing Managers

Digital Marketing Directors

Brand Managers

SEO Specialists

Media Leads

Startup Founders

Junior Data Analysts

"The trainer is great! He covered lots of areas and provided sufficient examples and demos. Great workshop as well!"

"The trainer managed to break this topic down into parts that were digestible and easy to understand."

"The course was one of the most detailed sessions I have attended, but Sotirios was able to fully explain it from a marketer’s perspective which was quite refreshing."

Participant Testimonials:


About the Trainer

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on media planning & buying, digital analytics, and marketing automation.

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