Go-To-Market Strategy Training Course

Deploy a holistic Go-To-Market strategy for your business or startup, including marketing assets and channels.

Understand the fundamentals of market and competitive analysis, brand positioning, differentiation and pricing strategies.

Walkthrough customer journey mapping, and customer research and learn how to select and deploy the right marketing channels and tactics.

Course Format

6 hours (full day)

Competency Level



No prerequisites

Course Agenda

• Market Analysis Fundamentals

• Competitive Analysis walkthrough

• Brand Positioning & Differentiation

• Pricing Strategies

• Customer Jouney Mapping & Customer Research

• Digital Marketing Landscape

• Go-To-Market Strategy

• Marketing Tactics deep dive

• Go-To-Market Roadmap

Who Should Attend

Marketing Managers

Marketing Directors

Digital Marketing Managers

Digital Marketing Directors

Brand Managers

SEO Specialists

Media Leads

Startup Founders

Junior Data Analysts

"The trainer is great! He covered lots of areas and provided sufficient examples and demos. Great workshop as well!"

"The trainer managed to break this topic down into parts that were digestible and easy to understand."

"The course was one of the most detailed sessions I have attended, but Sotirios was able to fully explain it from a marketer’s perspective which was quite refreshing."

Participant Testimonials:


About the Trainer

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Experienced performance marketing professional and digital marketing trainer with over 10 years of multi-national experience working with leading media agencies and corporations on media planning & buying, digital analytics, and marketing automation.

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