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TikTok Ads Crash Course

🚀 Everything you need to know about TikTok Advertising

⚙️ TikTok Targeting options and best practices

📊 Setup Events and Conversion Tracking via the TikTok Pixel

➡️ Launch successful TikTok advertising campaigns

Book 101 Coaching


Course Format:

Online (Instructor-Led)



Beginner to Advanced


Access to a TikTok Account

Frequently Asked Questions

Will this course help me to gest started with TikTok Advertising?

Yes, the course is designed to teach you everything you need to get started with TikTok Advertising. You will acquire a practical understanding of the TikTok Business Center and TikTok Ads Manager, including everything you need to set up successful TikTok campaigns.

Is this course hands-on? Will I be able to launch TikTok Ads after attending the course?

Yes, the course is designed to teach you everything you need to start setting up and running TikTok Ads. We will walkthrough the entire TikTok Ads Manager step-by-step.

Do I need to have any prior experience in Performacne Marketing or any other tools to be able to attend the course?

The course does not require any prior experience in performance marketing, or any other tools. You will be able to follow through with the examples to learn how to develop compelling TikTok Advertising campaigns.

📆 Schedule On-Demand

Book 101 Training

⏰ 4-6 hours (full-course)

👩‍💻 Who is it for: Business Owners, Startup Founders, Content Marketers, Content Executives, Solopreneurs, Publishers, and anyone looking to optimize your TikTok Ad campaigns to perfection!

TikTok Ads Setup ⚙️


  • Set up your TikTok Business Manager and TikTok Ads Account

  • TikTok Pixel Installation & Event Tracking

  • TikTok Custom Audiences

  • TikTok Lookalike Audiences

  • TikTok Audience Insights

  • TikTok Instant Pages

  • TikTok Trends and Keyword Insights

TikTok Advertising Fundamentals 🚀​


  • TikTok Campaign Objectives

  • TikTok Campaign Set-up & Targeting Options

  • TikTok Creative Best Practices

TikTok Metrics & Campaign Reporting 📊​


  • TikTok Metrics that matter

  • TikTok Custom Reporting

  • TikTok Campaign Optimisation

✍️ Request Team Training

Book 101 Training

📝 TikTok Ads Crash Course Agenda

About the Instructor

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Digital Marketing Trainer & Instructor, on a mission, to train and upskill the next generation of digital marketing leaders in South East Asia.

Professional Experience:

  • Ex-Business Education Trainer at Facebook (via Rubicor)

  • Ex-Havas, Omnicom, WPP (Performance Marketing)

  • Hands-on practitioner, actively working on digital marketing campaigns

  • Trained 50+ companies in Google Ads, SEO, Analytics & Paid Social

  • Trained 2,000+ career changers in digital marketing

  • Up-skilled over 1,000 individuals in digital marketing and analytics


"Very easy to follow with strong practical techniques for direct application."

"The trainer was very knowledgeable and well-versed. He covered many areas and functions that were useful and I was not previously aware of."

"The trainer moved at a good pace and explained things very clearly. I learned a lot and can definitely apply these learnings to my job."

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