AI Marketing Analytics Course
Learn how to use AI for GA4 analysis, attribution modelling, automated reporting and data-driven decision making in this online course.
Explore the course →A complete Google Analytics 4 setup and audit checklist — so you can trust your data, track the right events, and build reports that actually help you make decisions.
From initial property setup to regular audit items — this checklist ensures your GA4 data is accurate, complete, and actionable.
Property configuration, account structure, user access levels, and data retention settings — the foundation of a trustworthy GA4 implementation.
Web and app stream setup, Google tag verification, cross-domain tracking, and enhanced measurement settings confirmed and working.
Key conversion events marked, thank-you page triggers verified, and conversion values assigned so every goal is measurable.
Scroll depth, button clicks, form submissions, video plays, and file downloads tracked via GTM or direct implementation.
Key audiences created — new vs. returning, converters, high-value users — and synced to Google Ads for remarketing.
Internal traffic filtered, bot traffic excluded, hostname filters applied — so your data only reflects real users on your site.
GA4 connected to Looker Studio with the right date ranges, dimensions, and metrics configured for your reporting needs.
Monthly checks to catch data discrepancies, channel attribution changes, and new tracking gaps before they affect your decisions.
Whether you're setting up GA4 for the first time or auditing an existing property — this checklist tells you exactly what to check.
Verify your GA4 is tracking correctly so you can trust the data you're basing your budget decisions on.
Use this as your standard implementation checklist — so every GA4 setup you deliver is complete and audit-ready.
Audit client GA4 properties with a repeatable process — catch gaps fast and document what's fixed for client confidence.
Free tools and templates to use alongside this checklist.
Learn how to use AI for GA4 analysis, attribution modelling, automated reporting and data-driven decision making in this online course.
Explore the course →34+ ready-to-use AI prompts for GA4 data analysis, traffic trends, stakeholder reports, forecasting and actionable insights.
Browse prompts →A free Looker Studio template to visualise GA4 sessions, users, conversions, engagement and channel performance.
Get the template →The checklist is delivered as a downloadable file — clearly structured, easy to navigate, and ready to use straight away for both new GA4 implementations and existing property audits. No technical setup required. Open it, work through each section, and every GA4 configuration element is covered.
It's sent directly to your inbox via email as soon as your purchase is confirmed. No account setup, no waiting — instant access, ready to use on your next GA4 setup or analytics audit.
It's built for anyone who depends on GA4 data to make decisions — marketing managers who need to trust their analytics before acting on it, web analysts and developers who want a complete implementation standard, and agency teams who need a repeatable audit process across multiple client properties.
40+ checks across 8 core GA4 setup and audit areas:
No. The checklist is built for all skill levels — from marketing managers setting up GA4 for the first time to experienced web analysts auditing complex implementations. Each check is clearly explained so you know exactly what to verify and why it matters, whether you're working through an initial setup or diagnosing a data accuracy issue in an existing property.
Yes — and that's one of its most valuable use cases. The checklist covers both initial implementation and regular audit items, so you can use it to verify a brand new GA4 setup is complete or to systematically audit an existing property for tracking gaps, misconfigured events, missing filters, and data quality issues that could be affecting your reporting accuracy right now.
Absolutely. Just work through the checklist for each client's GA4 property, document what's passing and what needs fixing, and you have a clear audit trail for every account. Agency teams managing multiple GA4 implementations will find it especially useful for standardising setup quality, catching tracking gaps before they affect client decisions, and building confidence with clients by showing exactly what's been checked, verified, and fixed.