On a mission to train and upskill the next generation of digital marketing leaders.
Trusted by the world's brightest companies:
DRIVE BUSINESS OUTCOMES
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PPC Campaign Management
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Results-Driven Optimisation
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Train & upskill your in-house team
TURN INSIGHTS INTO PROFIT
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Automate Marketing Reporting
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Set up digital analytics correctly
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Identify trends and insights
BUILD MARKETING TEAMS
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Trained 50+ companies in SEA
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Custom training curriculums
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Real-life case studies
EXPERT PPC CAMPAIGN MANAGEMENT

We partner with selected companies to drive results:
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Identify the right solutions for your business
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On-going consultation & knowledge transfer
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Reduce budget wastage & drive efficiencies
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Identify insights and leverage your PPC data
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Audit your existing PPC campaigns
PPC Channels we manage:










DIGITAL ANALYTICS MANAGEMENT
Transform data into value and business impact.
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Set up Google Analytics correctly
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Track Goals & Events from multiple channels
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Identify insights and leverage your marketing data
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Audit your marketing performance

Tools we use:



DIGITAL MARKETING TRAINING
MEET THE XYZ LAB TEAM

Architect INTJ-A
Most of his product ideas are conceptualized while swimming. Lives on the internet. Deeply immersed in everything tech. Fan of Japanese ramen and the digital nomad lifestyle.

TECH & DEVELOPMENT LEAD
Mediator INFP-A
Gaming connoisseur and tech enthusiast. Frequents all esports platforms. Tries every new game. Masters the art of leveraging tech in every shape or form.

CONTENT MARKETING LEAD
Protagonist ENFJ-T
Content Marketing aficionado and modern art enthusiast. Following digital trends and netizen conversations. Testing social media channels. Fan of traveling solo.
Bootstrapped by a small team with a huge passion for technology and digital marketing.

Train & up-skill your digital marketing team
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Trained 50+ companies in SEA
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Custom training curriculums
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Real-life case studies
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Real-life campaign walkthroughts
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Focusing on your team's level and business needs
Courses we provide:
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Google Analytics 4 (GA4) (3 hours)
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Data Storytelling & Reporting (3 hours)
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Google Data Studio (3 hours)
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SEO Strategy (6 hours)
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SEO Crash Course (3 hours)
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Search Friendly Content (3 hours)
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Google Ads Optimisation (3 hours)
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Facebook Ads Optimisation (3 hours)
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Alternative PPC Channels (3 hours)
"XYZ Lab is created to make digital marketing accessible to everyone, with the ultimate goal to build the world’s best largest collection of templates, tools and tutorials under one roof."
Sotirios Seridis,
Founder & Head of Product Marketing at XYZ Lab
Made in Singapore. Global at Heart.
XYZ LAB PTE LTD
160 Robinson Road
#14-04 Business Federation Centre
Singapore, 068914
Email: hello@xyzlab.com
WhatsApp: +65 9426 0742