EXPERIENCE EXPERTISE
A digital marketing strategy is not only about selecting channels, audiences and tactics. It is primarily about understanding.
We take the time and effort to understand your customer journey, target audience, competitors and market nuances in-depth.
We leverage market data to develop a to-the-point and well-planned strategy that drives marketing efficiencies and deliver results.
Our promise is to provide you with a whole new understanding of your industry and inspire to upgrade your digital marketing efforts.
FALL IN LOVE WITH DATA
Analytics is human behaviour and psychology in the form of numbers.
We specialise in meticulously analysing your digital marketing data to turn marketing insights into profit while skipping the information overload.
We thoroughly audit your digital channels to identify trends, insights, opportunities and red flags that can immediately make a difference to your bottom line.
Moreover, we can help you to
fully-automate your digital marketing reports via Google Data Studio, eliminating the hassle of Excel work and additional headcount.
UP-SKILL YOUR IN-HOUSE TEAMS
Our journey in 3 continents, working with some of the world's biggest advertisers packaged and delivered in the most knowledge packed and hands-on workshops you will ever attend.
We trained over 20 companies and delivered over 500 workshops to date, as proud partners of companies like General Assembly, Marketing Interactive, QED Consulting, REVOU and more.
If you are looking to up-skill your agency and in-house marketing teams with practical, relevant and to-the-point knowledge they can use tomorrow, you came to the right place.
MARKETING AUTOMATION
EXPERTLY DONE
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We believe that driving marketing efficiencies starts with data and is fueled by consistent A/B testing. We will always push you to do more, be bolder and make decisions faster.
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We leverage marketing automation and the latest technology to deliver simple solutions that save you time, resources and deliver immediate ROI.
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We train and up-skill your agency or in-house digital marketing teams in the latest digital marketing technologies to enable you to become self-sustainable in a digital-first world.
You came to the right place.
DEVELOP MARKETING SYSTEMS
THAT WORK LIKE CLOCKWORK
HOW WE WORK
We start with a clear objective in mind and a set of specific KPIs to be measured against. We take the time to understand your business, customer and competitive landscape, as well as your business, marketing and budget constraints.
Our solutions are entirely customised to your business objectives and marketing needs, tailored-made for your unique marketing challenges.
We pride ourselves to service some of the hardest industries to be in - industries that normally our competitors will avoid. We build marketing systems from the ground up, consulting startups and newly formed companies on how to navigate the digital marketing landscape.
Chemistry is important. We partner with selected companies and forge deep, long-term relationships. We grow together with our clients.
We operate as part of your in-house marketing team to ensure that our digital marketing strategy and marketing automation solutions are implemented correctly and deliver results.
We will guide you through the entire journey, from conceptualizing a digital marketing strategy aligned with your business objectives to implementing and optimising your performance marketing campaigns and adopting innovative marketing automation technologies.
XYZ Lab is strategically located in Singapore, a short flight away from all of Asia's major business hubs. We are always available to deliver on-site digital marketing training and consultation on demand.
THE TEAM
We are an agile team of millennials, born and bred in the digital age. We have an unmatched passion and obsession with digital marketing, tech, analytics and eCommerce.
We like to dream big, make things happen and give our best in everything we do. We love to push the tech boundaries, help startups to scale-up and educate corporates on how to harness the power of digital and marketing automation.
We are citizens of the world, flexible to work in any time zone and we strongly believe in meritocracy and diversity. If you call yourself a tech nerd, you are one of us.
Sotirios Seridis
Founder & Head of Product