AI Meta Ads Course
Learn how to use AI for audience research, Facebook and Instagram ad copy, creative testing and ROAS optimisation in this online course.
Explore the course →A complete Meta Ads checklist for setting up, launching, and optimising Facebook and Instagram campaigns — so every campaign goes live with the right structure and tracking in place.
From Business Manager setup to ongoing optimisation — this checklist covers everything you need to launch and manage Meta campaigns with confidence.
Business Manager structure, ad account settings, user roles, payment method, and account spending limits all verified before launch.
Pixel firing on all key pages, conversion events configured in Events Manager, and Conversions API set up for improved signal quality.
Campaign objective matches business goal, funnel stage logic applied, and budget allocation reviewed across prospecting and retargeting.
Audience size in the recommended range, custom audiences created from pixel data, and lookalikes based on your best converters.
Image and video specs correct for every placement — Feed, Stories, Reels, and Audience Network — with correct aspect ratios verified.
Primary text, headline, and CTA reviewed for clarity and relevance — and landing page checked for speed, mobile UX, and message match.
Budget type (daily vs. lifetime), bidding strategy, bid cap settings, and ad schedule reviewed before campaigns go live.
Weekly and monthly checks — frequency monitoring, creative fatigue detection, audience overlap review, and ROAS threshold alerts.
Whether you're launching your first campaign or managing a full portfolio — this checklist makes sure nothing gets missed.
Launch campaigns with confidence — this checklist covers every setup step so you don't have to rely on memory.
Use this as your pre-launch QA process and ongoing audit framework — so every Meta account you manage performs at its best.
Run your own Meta ads with a structured process — so your campaigns are set up correctly from day one without wasting budget.
Free tools and templates to use alongside this checklist.
Learn how to use AI for audience research, Facebook and Instagram ad copy, creative testing and ROAS optimisation in this online course.
Explore the course →40+ ready-to-use AI prompts for audience research, Facebook and Instagram ad copy, campaign structure and ROAS optimisation.
Browse prompts →A free Looker Studio template to track spend, reach, clicks, conversions and ROAS across Facebook and Instagram campaigns.
Get the template →The checklist is delivered as a downloadable file — clearly structured, easy to navigate, and ready to use straight away for both new campaign launches and ongoing account audits. No technical setup required. Open it, work through each section, and every Meta Ads setup element is covered before you go live.
It's sent directly to your inbox via email as soon as your purchase is confirmed. No account setup, no waiting — instant access, ready to use on your next Facebook or Instagram campaign launch.
It's built for anyone running Facebook and Instagram advertising — social media managers, paid social specialists, and business owners who want a complete, structured process for launching and optimising Meta campaigns with confidence, without relying on memory or missing critical setup steps that waste budget.
50+ checks across 8 core Meta Ads setup and optimisation areas:
No. Each check is clearly explained so you know exactly what to verify and why it matters — whether you're a paid social specialist running a structured pre-launch QA process or a business owner setting up Meta Ads independently for the first time. The checklist guides you through every element without requiring deep technical knowledge of Facebook's ad platform.
Yes — and that's what makes it more comprehensive than a basic setup guide. Most checklists stop at launch. This one includes a dedicated ongoing optimisation section with weekly and monthly checks for creative fatigue detection, frequency monitoring, audience overlap issues, and ROAS threshold alerts — so it becomes a repeatable process you use throughout the entire campaign lifecycle, not just on day one.
Absolutely. Work through the checklist for each client account or campaign launch, document what's passing and what needs attention, and you have a clear audit trail every time. Paid social specialists and agencies managing multiple Meta Ads accounts will find it especially useful for standardising pre-launch quality across every campaign, catching tracking issues before they affect performance data, and building client confidence by demonstrating a structured, professional setup process from day one.