What's Included in the Email Marketing Benchmarks:
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x38 Industries included
Benchmark Open Rate, Click Rate, Unsubscribe Rate and Bounce Rate
Up-to-date Email Marketing Benchmarks for 2026
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Who should download the Email Marketing Benchmarks?
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You are a Digital Marketer, looking to evalaute your Email Marketing campaign performance.
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You are a CRM Specialist, looking for a quick & easy way to benchmark your Email Marketing campaign performance.
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You are a Agency founder, Digital Marketing freelancer or Business owner looking to benchmark your Email Marketing campaign performance.
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Frequently Asked Questions on
the Email Marketing Benchmarks
How can I measure Email subscriber engagement?
Key Email subscriber engagement metrics to track include:
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Click-to-open rate (CTOR): Should be 10-15%
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Conversion rate from click to key business action: Industry-specific, but 2-5% is common
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Bounce Rate: Typically between 0.30% to 0.50%
What's a good Email list growth rate?
A healthy email list typically grows by 2-5% per month after accounting for unsubscribes and bounces. This means:
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Annual Email List growth of 25-50%, accounting for regular list cleaning and maintenance, with a focus on organic growth rather than purchased email lists
How often should I clean my email list?
Best practices for list hygiene include:
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Quarterly review of inactive subscribers (no opens/clicks in 6+ months)
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Monthly removal of hard bounces
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Immediate handling of spam complaints
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Annual deep clean of your entire database
Regular cleaning helps maintain high deliverability rates and reduces costs.
