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Download the Full List of Google Ads Benchmarks Worldwide

Google Ads Benchmarks Worldwide

Access the FULL LIST of Google Ads Benchmarks in 120+ countries worldwide, including CPC, CTR, Cost per Acquisition (CPA), and Conversion Rate (CVR)!

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What's Included in the List of Google Ads Benchmarks:

📊    Cost per Click (CPC)

📊    Click-Through Rate (CTR)

📊    Cost Per Acquisition (CPA)

📊    Conversion Rate (CVR)

🌎    Covering 120+ Countries Worldwide

📥    Downloadable format (Google Sheets)

💫    LIFETIME ACCESS to the Google Ads Benchmarks

North America

✅   Google Ads Benchmarks in the USA

✅   Google Ads Benchmarks in Canada​

Europe

✅   Google Ads Benchmarks in Albania

✅   Google Ads Benchmarks in Austria

✅   Google Ads Benchmarks in Belarus

✅   Google Ads Benchmarks in Belgium

✅   Google Ads Benchmarks in Bosnia and Herzegovina

✅   Google Ads Benchmarks in Bulgaria

✅   Google Ads Benchmarks in Croatia

✅   Google Ads Benchmarks in Cyprus

✅   Google Ads Benchmarks in Czechia

✅   Google Ads Benchmarks in Denmark

✅   Google Ads Benchmarks in Estonia

✅   Google Ads Benchmarks in Finland

✅   Google Ads Benchmarks in France

✅   Google Ads Benchmarks in Georgia

✅   Google Ads Benchmarks in Germany

✅   Google Ads Benchmarks in Greece

✅   Google Ads Benchmarks in Hungary

✅   Google Ads Benchmarks in Iceland

✅   Google Ads Benchmarks in Ireland

✅   Google Ads Benchmarks in Israel

✅   Google Ads Benchmarks in Italy

✅   Google Ads Benchmarks in Latvia

✅   â€‹Google Ads Benchmarks in Lithuania

✅   Google Ads Benchmarks in Luxembourg

✅   Google Ads Benchmarks in Malta

✅   Google Ads Benchmarks in Moldova

✅   Google Ads Benchmarks in Monaco

✅   Google Ads Benchmarks in Montenegro

✅   Google Ads Benchmarks in the Netherlands

✅   Google Ads Benchmarks in North Macedonia

✅   Google Ads Benchmarks in Norway

✅   Google Ads Benchmarks in Poland

✅   Google Ads Benchmarks in Portugal

✅   Google Ads Benchmarks in Romania

✅   Google Ads Benchmarks in Serbia

✅   Google Ads Benchmarks in Slovakia

✅   Google Ads Benchmarks in Slovenia

✅   Google Ads Benchmarks in Spain

✅   Google Ads Benchmarks in Sweden

✅   Google Ads Benchmarks in Switzerland

✅   Google Ads Benchmarks in Turkiye

✅   Google Ads Benchmarks in the United Kingdom (UK)

✅   Google Ads Benchmarks in Ukraine

Frequently Asked Questions

What are Google Ads benchmarks?

Google Ads benchmarks are industry-specific averages for key performance indicators (KPIs) such as click-through rate (CTR), cost per click (CPC), conversion rate (CVR), and cost per acquisition (CPA). They provide a reference point for advertisers to assess the performance of their campaigns and identify areas for improvement.

How are Google Ads benchmarks calculated?

Google Ads benchmarks are compiled from data collected on millions of campaigns across various industries. The data is analyzed to identify average values for key metrics, such as CTR, CPC, CVR, and CPA. These averages are then categorized by industry to provide insights into performance expectations for specific types of businesses.

Why are Google Ads benchmarks important?

Google Ads Benchmarks are a valuable tool for advertisers because they:

  • Help set realistic goals for campaign performance

  • Identify areas where campaigns are underperforming

  • Provide a basis for comparing campaign performance across different industries

  • Inform data-driven decision-making about campaign optimization

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