Access the Full List of LinkedIn Ads Benchmarks
Who should download the
LinkedIn Ads Benchmarks?
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You are a Performance Marketing Agency Owner, looking to benchmark your clients' LinkedIn campaign performace.
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You are a Performance Marketing Manager or PPC freelancer, looking for a quick & easy way to benchmark your LinkedIn Ads campaign performance.
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You are business owner looking to benchmark your LinkedIn Ads performance to improve CVR or lower CPA.
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Frequently Asked Questions on LinkedIn Ads Benchmarks
What are LinkedIn Ads Benchmarks?
LinkedIn Ads Benchmarks are performance metrics that help advertisers understand how their campaigns compare to industry standards on the LinkedIn platform. These benchmarks are derived from aggregated data across LinkedIn's advertising ecosystem and can guide optimization decisions.
Key LinkedIn Ads Benchmark Metrics:
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Click-Through Rate (CTR): Measures the percentage of users who clicked on your ad after it was displayed. LinkedIn typically sees lower CTRs than other platforms due to its professional context.
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Cost-Per-Click (CPC): The average amount spent for each click on your ad. LinkedIn generally has higher CPCs than other social platforms due to its professional, high-value audience.
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Cost-Per-Mille (CPM): The cost to show your ad to 1,000 impressions. LinkedIn's CPM tends to be premium-priced.
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Cost-Per-Acquisition (CPA): The average cost to acquire one conversion (lead, customer, or other desired action). This varies significantly by industry and campaign objective.
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Conversion Rate: The percentage of users who complete a desired action after clicking your ad. LinkedIn conversion rates depend heavily on offer type and landing page quality.
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Engagement Rate: Particularly relevant for Sponsored Content, this measures likes, comments, shares, and follows generated by your ads.
How are LinkedIn Ads Benchmarks calculated?
LinkedIn Ads Benchmarks are calculated using a variety of factors, including:
Industry: LinkedIn Ads Benchmarks are based on data from a large sample of advertisers in each industry. This ensures that the benchmarks are relevant to the specific challenges and opportunities faced by advertisers in that industry.
Campaign Objective: LinkedIn Ads Benchmarks are also calculated based on the campaign objective. For example, the benchmarks for a campaign to drive brand awareness will be different than the benchmarks for a campaign to generate leads.
Ad Format and Campaign Settings: LinkedIn Ads Benchmarks also take into account the ad format (Sponsored Content, Message Ads, Dynamic Ads, Text Ads) and campaign settings, such as the target audience, bidding strategy, and ad placement. This ensures that the benchmarks are accurate for each ad format and campaign.
Machine Learning: LinkedIn Ads uses machine learning to identify similar ad sets and businesses to compare your performance against. This helps to ensure that the benchmarks are accurate and relevant to your specific situation.
How can I use LinkedIn Ads Benchmarks to improve my campaigns?
LinkedIn Ads Benchmarks can be used to improve your campaigns in several ways:
Identify areas for improvement: By comparing your campaign performance to the benchmarks, you can identify areas where your campaigns are underperforming and make adjustments accordingly.
Set realistic goals: You can use the benchmarks to set realistic goals for your campaigns.
Monitor your performance over time: You can use the benchmarks to track your progress over time and make sure that your campaigns are continuing to improve.
