AS TAUGHT FOR THE WORLD'S BRIGHTEST COMPANIES:
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What You Will Be Able to Do:
📊 Track Conversions Without Relying on Developers
🔎 See Exactly How Traffic Turns Into Revenue
🧠 Turn Reports Into Clear Actions
📶 Feel Confident Using Google Analytics
Feel Confident Using Google Analytics and Tag Manager
Set up clean, reliable tracking and reports. Understand what’s really happening in the business!
Google Analytics & Tag Manager Crash Course
Course Agenda
🏷️ Setup Event Tracking with GTM
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Create events without touching code
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Track clicks, forms & key user actions
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Debug events before they go live
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Set up tracking in minutes, not days
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Full control over what gets tracked
📊 Analyse Channel Performance
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See which channels drive results
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Identify wasted vs profitable spend
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Know what’s working and what’s not
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Spot top-performing channels fast
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Reallocate budget with confidence
🔎 Analyse Site Content
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Identify high and low-engagement content
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Understand time on page & scroll depth
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Find content that drives results
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Know what users actually read
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Build content that keeps users engaged
📶 Analyse Funnel Behaviour
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Identify drop-offs and friction points
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Understand what users actually do
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Follow the user journey step by step
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Improve UX based on real behavior
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Build easy to understand funnel reports
🙍🏻♂️ Identify Top Demopgraphics
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Discover your highest-value audiences
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Break down results by age, gender & location
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Generate ads, emails & landing pages
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Focus marketing on the right people
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Stop targeting the wrong audience
📊 Build Easy to Understand Reports
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Focus reports on what actually matters
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Make performance easy to understand
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No more confusing charts
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Build reports people actually use
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Get insights at a glance
About the Instructor
Founder & Head of Product Marketing, XYZ Lab
Digital Marketing Trainer and hands-on Performance Marketing Professional with 14+ years of experience. Worked in London, Dubai and Singapore with top tier agencies and clients.
Professional Experience:
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Ex-Business Education Trainer at Facebook (contract)
Ex-Havas, Omnicom, WPP (Performance Marketing)
Digital Marketing Instructor at General Assembly
Digital Marketing Instructor at RevoU
Digital Marketing Instructor at The Experience Effect
Founder of XYZ Lab and Mytheon Technologies
WHAT OUR COURSE ATTENDEES SAY
Testimonials
"Went in thinking I know enough basics, proven wrong at every session. Learned so many new things. Thank you so much Soti for your guidance!"
"Sotirios was very clear in his delivery and I like that he emphasised on strategic and critical thinking, helps bring the platform into perspective instead of merely teaching us how to read the data."
"Able to go in-depth in the tool learning, getting marketing insights and practice during training helps as well."
Frequently Asked Questions on Google Analytics and Google Tag Manager Course
Will we be able to set up Google Analytics 4 (GA4) for my company?
Yes, the course will give you step-by-step instructions on how to set up and configure Google Analytics 4 for your company. You will go through GA4 walkthroughs and real-life examples to learn exactly what you need to implement to get started with Google Analytics 4.
How hands-on is the course? Will I be able to implement what I learned after the course?
Yes, the course is practical and includes a series of hands-on exercises that will enable you to work on your own Google Analytics setup, configuration & reporting. Moreover, the courses offer access to tracking, reporting & measurement templates to help you set up insightful Google Analytics reports for your business.
Can we ask Google Analytics questions specific to our project?
Yes, you will be able to ask questions and get guidance on your specific questions. We will guide you through your entire Google Analytics 4 journey!
