Google Analytics & Google Tag Manager Crash Course
⚙️ Set up Google Analytics 4 (GA4)
📊 Track Events via Google Tag Manager (GTM)
📉 Navigate GA4 Quickly & Easily
🚀 Analyse Data with Confidence
💡 Develop Insightful Reports
Book Google Analytics Training
Book Team Training (up to 15 pax)
Download the GA4 Reporting Guide
Watch our Video Tutorials: Check our GA4 Playlist
Join our Newsletter and get invited to join the next online GA4 course!
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Who is this training for?
Anyone who would like to learn how to set-up, configure and start using Google Analytics and Google Tag Manager to uncover digital performance insights and trends.
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Set-Up Google Analytics via Google Tag Manager (GTM)
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Set -Up Google Analytics on WordPress
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Set-Up Google Analytics on WIX
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Configure Google Analytics
Google Analytics Set Up
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Metrics, Dimensions and Events
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Google Analytics Interface
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Google Analytics Reports
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UTM Tags
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Filters and Comparisons
Google Analytics Basics
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Set-Up Events via Google Tag Manager
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Google Tag Manager Tags and Trigger Types
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Set-Up Consent Mode V2
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Set Up Content Groups
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Google Analytics Events Set-Up
Google Analytics & Google Tag Manager
Course Agenda
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Set-Up Free-From Reports
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Set-Up Funnel Reports
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Set-Up Reports in Google Sheets
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Set-Up Reports in Looker Studio (Basic)
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Google Analytics Reporting
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How to Analyse Marketing Data
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Identify Channel Insights
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Evaluate your SEO Performance
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Attribution Reports
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Identify Marketing Insights
About the Instructor
Founder & Head of Product Marketing, XYZ Lab
Digital Marketing Trainer and hands-on Performance Marketing Professional with 12+ years of experience. Worked in London, Dubai and Singapore with top tier agencies and clients.
Professional Experience:
Ex-Business Education Trainer at Facebook (contract)
Ex-Havas, Omnicom, WPP (Performance Marketing)
Digital Marketing Instructor at General Assembly
Digital Marketing Instructor at RevoU
Digital Marketing Instructor at The Experience Effect
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Register Your Interest: GA4 Reporting & Data Analysis📥
WHAT OUR SATISFIED CLIENTS SAY
Testimonials
"Went in thinking I know enough basics, proven wrong at every session. Learned so many new things. Thank you so much Soti for your guidance!"
"Sotirios was very clear in his delivery and I like that he emphasised on strategic and critical thinking, helps bring the platform into perspective instead of merely teaching us how to read the data."
"Able to go in-depth in the tool learning, getting marketing insights and practice during training helps as well."
Fill in the form to request a Team Training today!
Frequently Asked Questions on Google Analytics and Google Tag Manager Course
Will we be able to set up Google Analytics 4 (GA4) for my company?
Yes, the course will give you step-by-step instructions on how to set up and configure Google Analytics 4 for your company. You will go through GA4 walkthroughs and real-life examples to learn exactly what you need to implement to get started with Google Analytics 4.
How hands-on is the course? Will I be able to implement what I learned after the course?
Yes, the course is practical and includes a series of hands-on exercises that will enable you to work on your own Google Analytics setup, configuration & reporting. Moreover, the courses offer access to tracking, reporting & measurement templates to help you set up insightful Google Analytics reports for your business.
Can we ask Google Analytics questions specific to our project?
Yes, you will be able to ask questions and get guidance on your specific questions. We will guide you through your entire Google Analytics 4 journey!