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FAQs on Google Analytics and Google Tag Manager Course

Will we be able to set up Google Analytics 4 (GA4) for my company?

Yes, the course will give you step-by-step instructions on how to set up and configure Google Analytics 4 for your company. You will go through GA4 walkthroughs and real-life examples to learn exactly what you need to implement to get started with Google Analytics 4.

How hands-on is the course? Will I be able to implement what I learned after the course?

Yes, the course is practical and includes a series of hands-on exercises that will enable you to work on your own Google Analytics setup, configuration & reporting. Moreover, the courses offer access to tracking, reporting & measurement templates to help you set up insightful Google Analytics reports for your business.

Can we ask Google Analytics questions specific to our project?

Yes, you will be able to ask questions and get guidance on your specific questions. We will guide you through your entire Google Analytics 4 journey!

Google Analytics & Google Tag Manager Crash Course 🚀

⚙️ Set up Google Analytics 4 (GA4)

📊 Track Events via Google Tag Manager (GTM)

📉 Navigate GA4 Quickly & Easily

🚀 Analyse Data with Confidence

💡 Develop Insightful Reports

🚀 Join our newsletter and get invited to join the next online GA4 course!

📆 Book Team Training (up to 15 pax)

👩‍💻 Book 101 Training (up to 2 pax)

⏰ 2-3 hours (depending on experience)

👩‍💻 Who is it for: Anyone who would like to learn how to set-up, configure and start using Google Analytics and Google Tag Manager to uncover digital performance insights and trends.

📊 Book Google Analytics Training

⚙️ Google Analytics Set Up


  • Set-Up Google Analytics via Google Tag Manager (GTM)

  • Set -Up Google Analytics on WordPress

  • Set-Up Google Analytics on WIX

  • Configure Google Analytics

📉 Google Analytics Basics​


  • Metrics, Dimensions and Events

  • Google Analytics Interface

  • Google Analytics Reports

  • UTM Tags

  • Filters and Comparisons

👩‍💻 Google Analytics Events Set-Up

  • Set-Up Events via Google Tag Manager

  • Google Tag Manager Tags and Trigger Types

  • Set-Up Consent Mode V2

  • Set Up Content Groups

📉 Google Analytics Reporting

  • Set-Up Free-From Reports

  • Set-Up Funnel Reports

  • Set-Up Reports in Google Sheets

  • Set-Up Reports in Looker Studio (basic)

💡 Identify Marketing Insights

  • How to Analyse Marketing Data

  • Identify Channel Insights

  • Evaluate your SEO Performance

  • Attribution Reports

✍️ Request Team Training

Book 101 Training

📝 Google Analytics & Google Tag Manager Course Agenda

About the Instructor

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Digital Marketing Trainer and hands-on Performance Marketing Professional with 12+ years of experience. Worked in London, Dubai and Singapore with top tier agencies and clients.

Professional Experience:

  • Ex-Business Education Trainer at Facebook (contract)

  • Ex-Havas, Omnicom, WPP (Performance Marketing)

  • Digital Marketing Instructor at General Assembly

  • Digital Marketing Instructor at RevoU

  • Digital Marketing Instructor at The Experience Effect

  • Founder of XYZ Lab and TTMB


"Went in thinking I know enough basics, proven wrong at every session. Learned so many new things. Thank you so much Soti for your guidance!"

"Sotirios was very clear in his delivery and I like that he emphasised on strategic and critical thinking, helps bring the platform into perspective instead of merely teaching us how to read the data."

"Able to go in-depth in the tool learning, getting marketing insights and practice during training helps as well."

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