Book AI in Digital Marketing Training
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Who is this training for?
Digital Marketers and Digital Marketing Teams would like to leverage the power of AI and Marketing Automation in their day-to-day tasks!
AI in Digital Marketing
Course Agenda
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Get Started With TikTok Advertising
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Set-Up Google Analytics via Google Tag Manager (GTM)
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Set -Up Google Analytics on WordPress
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Set-Up Google Analytics on WIX
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Configure Google Analytics
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TikTok Advertising Fundamentals
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Metrics, Dimensions and Events
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Google Analytics Interface
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Google Analytics Reports
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UTM Tags
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Filters and Comparisons
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TikTok Campaign Optimisation & Reporting
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Set-Up Events via Google Tag Manager
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Google Tag Manager Tags and Trigger Types
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Set-Up Consent Mode V2
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Set Up Content Groups
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Get Started With TikTok Advertising
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Set-Up TikTok Business Manager and Ad Account
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TikTok Pixel Installation & Event Tracking
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TikTok Custom & Lookalike Audiences
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TikTok Audience Insights
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TikTok Trends and Keyword Insights
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TikTok Advertising Fundamentals
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TikTok Campaign Objectives
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TikTok Campaign Set-up & Targeting Options
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TikTok Creative Best Practices
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TikTok Campaign Optimisation & Reporting
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TikTok Campaign Optimisation
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TikTok Metrics that matter
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TikTok Ads Reporting
About the Instructor
Founder & Head of Product Marketing, XYZ Lab
Digital Marketing Trainer and hands-on Performance Marketing Professional with 12+ years of experience. Worked in London, Dubai and Singapore with top tier agencies and clients.
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Ex-Business Education Trainer at Facebook (contract)
Ex-Havas, Omnicom, WPP (Performance Marketing)
Digital Marketing Instructor at General Assembly
Digital Marketing Instructor at RevoU
Digital Marketing Instructor at The Experience Effect
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Testimonials
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Frequently Asked Questions about the
AI in Digital Marketing Course
Will the course help me to get started with TikTok Advertising?
Yes, the course is designed to teach you everything you need to get started with TikTok Advertising. You will acquire a practical understanding of the TikTok Business Center and TikTok Ads Manager, including everything you need to set up successful TikTok campaigns.
Is the course hands-on? Will I be able to launch TikTok Ads after attending the course?
Yes, the course is designed to teach you everything you need to start setting up and running TikTok Ads. We will walkthrough the entire TikTok Ads Manager step-by-step.
Do I need to have any prior experience in Performance Marketing or any other tools to be able to attend the course?
No, prior experience is not required. You will be able to follow through with the examples to learn how to develop compelling TikTok Advertising campaigns.