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Meta Ads Benchmarks Worldwide 🚀

Access the FULL LIST of Meta Ads (Facebook, Instagram Ads) Benchmarks in 107 countries worldwide, including CPC, CPM CTR, Cost per Acquisition (CPA), and Conversion Rate (CVR)!

What's included in the List of Meta Ads Benchmarks

📊 Cost per Click (CPC)

📊 Click-Through-Rate (CTR)

📊 Cost per 1,000 Impressions (CPM)

📊 Cost per Acquisition (CPA)

📊 Conversion Rate (CVR)

🌎 Covering 107 countries worldwide

💫 LIFETIME ACCESS to the Meta Ads Benchmarks

Access the Full List of Meta Ads Benchmarks Worldwide  

Countries Included:

Meta Ads Benchmarks in APAC:

Google Ads Benchmarks in North America:

Google Ads Benchmarks in Latin America:

​Google Ads Benchmarks in India Subcontinent:

​Google Ads Benchmarks in Europe:

Google Ads Benchmarks in Central Asia:

Google Ads Benchmarks in the Middle East & North Africa:

Google Ads Benchmarks in Africa:

Frequently Asked Questions
about the Meta Ads Benchmarks

What are Meta Ads Benchmarks?

Meta Ads Benchmarks are a set of performance metrics that provide advertisers with a baseline understanding of how their campaigns are performing. These metrics are based on data from a large sample of advertisers, so they can help you identify areas where your campaigns might be underperforming and make adjustments accordingly.

The key Meta Ads Benchmark metrics include:
 

  • Click-Through Rate (CTR): Measures the percentage of users who clicked on your ad after seeing it. A higher CTR indicates that your ad is more engaging and effective.
     

  • Cost-Per-Click (CPC): Measures the average amount of money you spend to get one person to click on your ad. A lower CPC indicates that you are getting more value for your ad budget.
     

  • Cost-Per-Mille (CPM): Measures the cost of displaying an ad to 1,000 people. A higher CPM indicates that your ad is being shown to a more targeted audience.<br>Benchmark: $5.00 - $15.00
     

  • Cost-Per-Acquisition (CPA): This metric measures the average amount of money you spend to acquire one new customer. A lower CPA indicates that your campaigns are more efficient at generating sales.
     

  • Conversion Rate: This metric measures the percentage of users who take a desired action after seeing your ad. A higher conversion rate indicates that your ad is more effective at driving results

How are Meta Ads Benchmarks calculated?

Meta Ads Benchmarks are calculated using a variety of factors, including:

  • Industry: Meta Ads Benchmarks are based on data from a large sample of advertisers in each industry. This ensures that the benchmarks are relevant to the specific challenges and opportunities faced by advertisers in that industry.
     

  • Campaign Objective: Meta Ads Benchmarks are also calculated based on the campaign objective. For example, the benchmarks for a campaign to drive website traffic will be different than the benchmarks for a campaign to generate leads.
     

  • Ad Set and Campaign Settings: Meta Ads Benchmarks also take into account the ad set and campaign settings, such as the target audience, bidding strategy, and ad placement. This ensures that the benchmarks are accurate for each ad set and campaign.
     

  • Machine Learning: Meta Ads uses machine learning to identify similar ad sets and businesses to compare your performance against. This helps to ensure that the benchmarks are accurate and relevant to your specific situation.

How can I use Meta Ads Benchmarks to improve my campaigns?

Meta Ads Benchmarks can be used to improve your campaigns in several ways:
 

  • Identify areas for improvement: By comparing your campaign performance to the benchmarks, you can identify areas where your campaigns are underperforming and make adjustments accordingly.
     

  • Set realistic goals: You can use the benchmarks to set realistic goals for your campaigns. For example, if the benchmark CTR for your industry is 2%, you might set a goal of achieving a CTR of 3%.
     

  • Monitor your performance over time: You can use the benchmarks to track your progress over time and make sure that your campaigns are continuing to improve.

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