Meta Ads Campaign Optimisation Course
⚙️ Setup Meta Ads for Success
📊 Set Up the Meta Pixel & Event Tracking
💡 Optimise Targeting, Creatives & Landing Pages
🚀 Unlock your full Meta Ads Growth potential
Beginner to Advanced
Basic knowledge of Meta Ads
⏰ 4-6 hours (full-course)
👩💻 Who is it for: Business Owners, Startup Founders, Content Marketers, Content Executives, Solopreneurs, Publishers, and anyone looking to optimize your Meta Ads campaigns to perfection!
Content Pillars Strategy 🧠
Content Pillars Strategy (Examples)
Content Research Preparation
Keyword Research [Walkthrough]
Content Ideation (Examples)
Content Creation Essentials ✏️
Content Briefing Fundamentals (Template)
On-Page SEO Essentials [Walkthrough]
Content Layout Best Practices
Apply FAQ Schema Markup [Walkthrough]
Content Optimisation 🚀
SEO Reporting via Looker Studio [Walkthrough]
📝 Meta Ads Campaign Optimisation Course Agenda
Founder & Head of Product Marketing, XYZ Lab
Digital Marketing Trainer & Instructor, on a mission, to train and upskill the next generation of digital marketing leaders in South East Asia.
Ex-Business Education Trainer at Facebook (via Rubicor)
Ex-Havas, Omnicom, WPP (Performance Marketing)
Hands-on practitioner, actively working on digital marketing campaigns
Trained 50+ companies in Google Ads, SEO, Analytics & Paid Social
Trained 2,000+ career changers in digital marketing
Up-skilled over 1,000 individuals in digital marketing and analytics
"The trainer is great! He covered lots of areas and provided sufficient examples and demos. Great workshop as well."
"The course was great, it covered all aspects of Facebook ads. Also, the trainer was helpful to reply on all the queries. Thanks once again."
"The trainer was very knowledgeable and well-versed. He covered many areas and functions that were useful and I was not previously aware of."
Frequently Asked Questions
Does the course cover setting up and optimizing Instagram Ads?
Yes, the Meta Ads ecosystem includes Facebook, Instagram, Messenger & Audience Network. The course covers planning, setting up, monitoring, reporting & optimising across the entire Meta ecosystem.
I am running Meta Ads via an agency. Will the course help me to manage my Social Media agency more effectively?
Yes, the course will enable you to understand what your agency is doing behind the scenes and what kind of information they need to share with you as part of your Meta Ads campaign planning, monitoring & optimization.