Meta Ads Campaign Optimisation Course

➡️ Action Quick Wins

📊 Optimise Targeting & Ad Formats above & beyond best practices

💡 Audit your Creatives & Landing Pages

🚀 Unlock your full Meta Ads Growth potential

Course Format:

6 hours (full-day)

Online or in-person


Beginner to Advanced


Basic knowledge of Meta Ads

Meta Ads Campaign Optimisation Course Agenda

Meta Ads Essentials 👩‍💻

  • Meta Ads algorithm explained

  • Plan & budget a Meta Ads campaign (via real-life examples)

  • Meta Ads campaign set up with attention to detail (walkthrough)

  • Meta Ads Targeting Options Explained

  • Ad format best practices (via real-life examples)

Meta Ads Deep Dive 📊

  • Meta Pixel and Event Tracking set up (walkthrough)

  • Meta Audiences deep dive

  • Meta Ads campaign optimization checklist

  • Meta Ads campaign optimization scenarios

  • Meta Ads A/B Testing Roadmap

Meta Ads In Practice 🚀

  • Meta Ads Reporting best practices

  • Meta Ads campaign planning exercises

  • Meta Ads campaign performance review

Who is the ​Meta Ads Campaign Optimisation course for:

Startup Founders


Freelancers & Agency Owners

Marketing Managers

Marketing Directors

Digital Marketing Managers

Digital Marketing Directors

Brand Managers

SEO Specialists

Media Leads

SEO Content Writers​

Content Editors

Junior Data Analysts

About the Instructor

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Digital Marketing Trainer & Instructor, on a mission, to train and upskill the next generation of digital marketing leaders in South East Asia.

Professional Experience:

  • Ex-Business Education Trainer at Facebook (via Rubicor)

  • Ex-Havas, Omnicom, WPP (Performance Marketing)

  • Hands-on practitioner, actively working on digital marketing campaigns

  • Trained 20+ companies in Google Ads, SEO, Analytics & Paid Social

  • Trained 2,000+ career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 1,000 individuals in digital marketing & Analytics


"The trainer is very knowledgable on digital marketing specifically with Google Ads. I definitely learned a lot of ads strategies/hacks that I did not know before."


 I can say this workshop definitely upgrade my knowledge from basic to advanced. I am very grateful to have attended this training."


"In-depth sharing of the features and scenarios of the Facebook Advertising tool. This is something we may be overlooked in our day-to-day social media campaign running."


Frequently Asked Questions

Does the course cover setting up and optimising Instagram Ads?

Yes, the Meta Ads ecosystem includes Facebook, Instagram, Messenger & Audience Network. The course covers planning, setting up, monitoring, reporting & optimising across the entire Meta ecosystem.

I am running Meta Ads via an agency. Will the course help me to manage my Social Media agency more effectively?

Yes, the course will enable you to understand what your agency is doing behind the scenes and what kind of information they need to share with you as part of your Meta Ads campaign planning, monitoring & optimization.

Will we be able to ask Meta Ads-related questions and get guidance after the course?

Our aim is to answer all of your Meta Ads-related questions during the course. If you need further guidance and support you can subscribe to XYZ Lab, where you will be able to ask unlimited questions and access all of our templates, guides & resources.