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Meta Ads Campaign Optimisation Course

⚙️ Setup Meta Ads for Success

📊 Set Up the Meta Pixel & Event Tracking

💡 Optimise Targeting, Creatives & Landing Pages

🚀 Unlock your full Meta Ads Growth potential

Book 101 Coaching


Course Format:

Online (Instructor-Led)



Beginner to Advanced


Basic knowledge of Meta Ads

📆 Schedule On-Demand

Book 101 Training

⏰ 4-6 hours (full-course)

👩‍💻 Who is it for: Business Owners, Startup Founders, Content Marketers, Content Executives, Solopreneurs, Publishers, and anyone looking to optimize your Meta Ads campaigns to perfection!

Content Pillars Strategy 🧠

  • Content Pillars Strategy (Examples)

  • Content Research Preparation

  • Keyword Research [Walkthrough]

  • Keyword Selection

  • Content Ideation (Examples)

Content Creation Essentials ✏️

  • Content Briefing Fundamentals (Template)

  • On-Page SEO Essentials [Walkthrough]

  • Content Layout Best Practices

  • Apply FAQ Schema Markup [Walkthrough]

Content Optimisation 🚀

  • Internal Linking

  • SEO Reporting via Looker Studio [Walkthrough]

  • Re-Optimising Content

✍️ Request Team Training

Book 101 Training

📝 Meta Ads Campaign Optimisation Course Agenda

About the Instructor

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Digital Marketing Trainer & Instructor, on a mission, to train and upskill the next generation of digital marketing leaders in South East Asia.

Professional Experience:

  • Ex-Business Education Trainer at Facebook (via Rubicor)

  • Ex-Havas, Omnicom, WPP (Performance Marketing)

  • Hands-on practitioner, actively working on digital marketing campaigns

  • Trained 50+ companies in Google Ads, SEO, Analytics & Paid Social

  • Trained 2,000+ career changers in digital marketing

  • Up-skilled over 1,000 individuals in digital marketing and analytics


"The trainer is great! He covered lots of areas and provided sufficient examples and demos. Great workshop as well."

 "The course was great, it covered all aspects of Facebook ads. Also, the trainer was helpful to reply on all the queries. Thanks once again."

"The trainer was very knowledgeable and well-versed. He covered many areas and functions that were useful and I was not previously aware of."

Frequently Asked Questions

Does the course cover setting up and optimizing Instagram Ads?

Yes, the Meta Ads ecosystem includes Facebook, Instagram, Messenger & Audience Network. The course covers planning, setting up, monitoring, reporting & optimising across the entire Meta ecosystem.

I am running Meta Ads via an agency. Will the course help me to manage my Social Media agency more effectively?

Yes, the course will enable you to understand what your agency is doing behind the scenes and what kind of information they need to share with you as part of your Meta Ads campaign planning, monitoring & optimization.

Will we be able to ask Meta Ads-related questions and get guidance after the course?

Our aim is to answer all of your Meta Ads-related questions during the course. If you need further guidance and support you can book 101 coaching or access our Digital Marketing Resources Hub including all the templates, guides & resources you need!

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