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Meta Ads Campaign Optimisation Course

✅ Set Up Meta Ads fopr Success

📊 Set Up the Meta Pixel & Event Tracking

💡 Optimise Targeting, Creatives & Landing Pages

🚀 Unlock your full Meta Ads Growth potential

Course Format:

Online (Video)

In-Person (8 hours)


Beginner to Advanced


Basic knowledge of Meta Ads

Meta Ads Campaign Optimisation Course Agenda

Meta Ads Essentials 👩‍💻

  • Meta Business Suite Set Up

  • Meta Ads Algorithm Explained

  • Plan & Budget Meta Ads Campaigns (via real-life examples)

  • Meta Ads Objectives & Key Results

Meta Pixel & Event Tracking Set Up 📊

  • Meta Pixel Set Up [Walkthrough]

  • Event Tracking Set Up [Walkthrough]

Meta Ads Campaign Targeting Optimisation 🚀

  • Meta Ads Targeting Options Explained

  • Meta Ads Audiences [Walkthrough]

  • Campain Targeting Optimisation [Walkthrough]

Ad Formats, Creatives & Copywriting Optimisation 📊

  • Ad Formats, when & how to use them

  • Ad Creative Optimsaition & Best Practices

  • Copywriting Optimisation & Best Practices

Day to day Meta Ads Campaign Optimisation ⚙️

  • Optimise Dimensions

  • Optimise Campaign Delivery

  • Audit Audience Saturation & Creative Fatigue

Lead Generation Campaign Optimisation 📊

  • Lead Forms Optimisation

  • Lead Generation Landing Pages Optimisation

  • Optimising Lead funnels beyond Meta Ads

Meta Ads Campaign Reporting 📊

  • Meta Ads Campaign Reporting [Templates]

  • Uncovering Insights & Making Data-Driven Optimisation Decisions

Landing Page Optimisation​ 🚀

  • Landing Page Optimisation Best Practices (B2B)

  • Landing Page Optimisation Best Practices (E-Commerce)


Managing Meta Ads Agencies & Freelancers​ ⚙️

  • Working with Meta Ads Agencies & Freelancers

  • Managing & Monitoring Meta Ads Agencies & Feelancers

Who is the ​Meta Ads Campaign Optimisation course for:

Digital Marketing Professionals, Startup Founders, Business Owners, Solopreneurs, Freelancers & Agency Owners who would like to:

✅ Optimise your Meta Ads Campaigns to perfection

✅ Uncover Blind Spots & Growth Opportunities

✅ Scale your Meta Ads Campaigns

✅ Eliminate Wastage & Optimise CAC

✅ Improve Meta Ads Conversion Rates

✅ Manage & Monitor Meta Ads Agencies & Freelancers

✅ Make SMARTER optimisation decisions

About the Instructor

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Digital Marketing Trainer & Instructor, on a mission, to train and upskill the next generation of digital marketing leaders in South East Asia.

Professional Experience:

  • Ex-Business Education Trainer at Facebook (via Rubicor)

  • Ex-Havas, Omnicom, WPP (Performance Marketing)

  • Hands-on practitioner, actively working on digital marketing campaigns

  • Trained 20+ companies in Google Ads, SEO, Analytics & Paid Social

  • Trained 2,000+ career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 1,000 individuals in digital marketing & Analytics


"The trainer is great! He covered lots of areas and provided sufficient examples and demos. Great workshop as well."



 "The course was great, it covered all aspects of Facebook ads. Also, the trainer was helpful to reply on all the queries. Thanks once again."



"The trainer was very knowledgeable and well-versed. He covered many areas and functions that were useful and I was not previously aware of."



Frequently Asked Questions

Does the course cover setting up and optimising Instagram Ads?

Yes, the Meta Ads ecosystem includes Facebook, Instagram, Messenger & Audience Network. The course covers planning, setting up, monitoring, reporting & optimising across the entire Meta ecosystem.

I am running Meta Ads via an agency. Will the course help me to manage my Social Media agency more effectively?

Yes, the course will enable you to understand what your agency is doing behind the scenes and what kind of information they need to share with you as part of your Meta Ads campaign planning, monitoring & optimization.

Will we be able to ask Meta Ads-related questions and get guidance after the course?

Our aim is to answer all of your Meta Ads-related questions during the course. If you need further guidance and support you can subscribe to XYZ Lab, where you will be able to ask unlimited questions and access all of our templates, guides & resources.

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