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Google Ads Campaign Optimisation Course

➡️ Complete Google Ads Optimisation Guide

📊 Optimise above & beyond best practices & AI recommendations

💡 Quick Google Ads Optimisation Wins

🚀 Unlock your full Google Ads Growth potential

Book 101 Coaching


Course Format:

Online (Instructor-Led)



Beginner to Advanced


Basic knowledge of PPC

📆 Schedule On-Demand

Book 101 Training

⏰ 6-12 hours (full-course)

👩‍💻 Who is it for: Business Owners, Startup Founders, Digital Marketers, Solopreneurs, and Agency Owners who would like to optimize their Google Ads Campaigns to perfection!

Google Ads Campaign Planning 🚀

  • Google Ads Campaign Types & Opportunities

  • Google Ads Campaign Planning

  • Budgeting Google Ads Campaigns

Google Ads Conversion Tracking & Measurement 📊​


  • Google Ads Objectives & Key Results

  • Bidding strategies explained

  • Audiences for campaign optimization

  • Paid Search A/B Testing Roadmap

Google Ads Optimisation Ladder [Framework]​ 📊

  • Campaign Structure Optimisation

  • Campaign Settings Optimisation

  • Ad-Copy Optimisation & Best Practices

  • Ad Extension Optimisation & Best Practices

  • Keyword Optimisation [Walkthrough]

  • Bid Strategies Optimisation [Walkthrough]

Performance Max, Display & Video Campaigns Optimisation​ 📊

  • Performance Max Campaign Optimisation [Walkthrough]

  • Display Campaigns Optimisation [Walkthrough]

  • Video Campaigns Optimisation [Walkthrough]

Landing Page Optimisation​ 🚀

  • Landing Page Optimisation Best Practices (B2B & E-Commerce)

  • Landing Page Optimisation for Quality Score & Relevancy

Google Ads Reporting​ 📊

  • Google Ads Reporting [Templates]

  • Uncovering Insights & Optimisation Opportunities

Managing Google Ads Agencies & Freelancers​ ⚙️

  • Working with Google Ads Agencies & Freelancers

  • Managing & Monitoring Google Ads Agencies & Freelancers

✍️ Request Team Training

Book 101 Training

📝 ​Google Ads Campaign Optimisation Course Agenda

About the Instructor

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Digital Marketing Trainer & Instructor, on a mission, to train and upskill the next generation of digital marketing leaders in South East Asia.

Professional Experience:

  • Ex-Business Education Trainer at Facebook (via Rubicor)

  • Ex-Havas, Omnicom, WPP (Performance Marketing)

  • Hands-on practitioner, actively working on digital marketing campaigns

  • Trained 50+ companies in Google Ads, SEO, Analytics & Paid Social

  • Trained 2,000+ career changers in digital marketing

  • Up-skilled over 1,000 individuals in digital marketing and analytics


"The trainer is very knowledgeable on digital marketing specifically with Google Ads. I definitely learned a lot of ad strategies/hacks that I did not know before."

 I can say this workshop definitely upgrade my knowledge from basic to advanced. I am very grateful to have attended this training."

"The small class size makes it easy to raise questions. Hands-on activities allow participants to apply what has been taught."

Frequently Asked Questions

Will I be able to plan and set-up Google Ads campaigns after attending the course?

Yes, the course will walk you through a complete step-by-step Google Ads campaign set-up with attention to detail. We will equip you with all the knowledge and practical tutorials you need to be able to manage Google Ads campaigns independently.

I am running Google Ads via an agency. Will the course help me to manage my SEM agency more effectively?

Yes, the course will enable you to understand what your agency is doing behind the scenes and what kind of information they need to share with you as part of your Google Ads campaign planning, monitoring & optimization.

Will we be able to ask Google Ads-related questions and get guidance after the course?

Yes, upon enrolling to the Google Ads course you will be able to share your Google-Ads related questions. Our aim is to help you optimise your Google Ads campaigns from A to Z.

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