AS TAUGHT FOR THE WORLD'S BRIGHTEST COMPANIES:
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What You Will Be Able To Do:
🌱 Lower CPA without sacrificing volume
🧠 Know exactly what to pause, fix, or double down on
🚀 Feel confident managing and scaling campaigns
🎯 Make your data work for you
Understand exactly what’s driving performance so you can scale winners with confidence
Fix hidden issues inside your Google Ads account that silently drain ROI - Understand exactly what’s driving performance so you can scale winners with confidence!
Google Ads Campaign Optimisation
Course Agenda
🎯 Optimise Search Campaigns
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Reduce wasted spend on low-quality traffic
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Use search terms to find new opportunities
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Build and adjust bid strategies
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Optimise RSA ads for conversions
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Know exactly what to optimise
🚀 Optimise PMax Campaigns
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Understand how PMax actually works
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Optimise Audience Signals and Search Terms
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Reduce wasted spend across placements
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Optimisation beyond “set and pray”
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Scale winning PMax campaigns confidently
🎥 Make Video Campaigns Work
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Understand what makes video ads convert
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Align creatives with campaign goals
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Optimize videos for placements & formats
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Make video ads that perform
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Creative-led optimisation that works
☑️ Demand Gen Optimisation
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Learn how Demand Gen campaigns work
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Optimise Demand Gen Signals
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Select the right placements
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Optimise for conversions, not just clicks
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Stop spending blindly at the top of the funnel
📊 Display Remarketing Optimisation
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Target high-performing remarketing segments
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Make remarketing actually profitable
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Re-engage users who didn’t convert
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Cut fraudlent traffic
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Remarketing that converts
💰 Bid Strategies Deep Dive
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Understand how each bid strategy works
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Choose the right strategy for your goal
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Know when to switch strategies safely
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Scale spend without tanking performance
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Turn automated bidding into an advantage
About the Instructor
Founder & Head of Product Marketing, XYZ Lab
Digital Marketing Trainer and hands-on Performance Marketing Professional with 14+ years of experience. Worked in London, Dubai and Singapore with top tier agencies and clients.
Professional Experience:
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Ex-Business Education Trainer at Facebook (contract)
Ex-Havas, Omnicom, WPP (Performance Marketing)
Digital Marketing Instructor at General Assembly
Digital Marketing Instructor at RevoU
Digital Marketing Instructor at The Experience Effect
Founder of XYZ Lab and Mytheon Technologies
WHAT OUR COURSE ATTENDEES SAY
Testimonials
"The trainer is very knowledgeable on digital marketing specifically with Google Ads. I definitely learned a lot of ad strategies/hacks that I did not know before."
"I can say this workshop definitely upgrade my knowledge from basic to advanced. I am very grateful to have attended this training."
"The trainer is very knowledgeable, patient and clear in his training."
Frequently Asked Questions on Google Ads Campaign Optimisation Course
Will we be able to set up and optimise our own Google Ads campaigns after attending the course?
Yes, the course will walk you through a step-by-step Google Ads campaign set-up, for all Google Ads campaign types:
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Search
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Performance Max (PMax)
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Shopping
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Demand Gen
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Video
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Display
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App
We will also equip you with all the knowledge you need to be able to optimise your Google Ads campaigns to perfection!
I am outsourcing Google Ads to an agency. Will the course help me to audit and manage my Google Ads agency?
Yes, the course will enable you to:
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Better communicate and cooperate with your Google Ads agency (using the same language)
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Undestand your Google Ads agency scope of work
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Evaluate your Google Ads agency's performace
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Ask smart, relevant and strategic questions to evalaute and optimise your Google Ads performance
Will this course help me reduce my ad spend while improving results?
Yes! Your Google Ads performance will improve within 1-2 weeks of implementing the recommended changes and best practices!
