top of page

Google Ads Campaign Optimisation Course 🚀

➡️ Complete Google Ads Optimisation Guide

📊 Optimise above & beyond best practices & AI recommendations

💡 Quick Google Ads Optimisation Wins

🚀 Unlock your full Google Ads Growth potential

🚀 Join our newsletter and get invited to join the next online Google Ads course!

📆 Book Team Training (up to 15 pax)

👩‍💻 Book 101 Training (up to 2 pax)

⏰ 2-3 hours (depending on experience)

👩‍💻 Who is it for: Anyone who would like to optimize their Google Ads Campaigns to perfection!

➡️ Book Google Ads Training

⚙️ Google Ads Conversion Tracking


  • Set-Up Google Ads Conversions

  • Google Ads Conversions Configuration

📉 Google Ads Campaign Optimisation


  • Campaign Structure Optimisation

  • Campaign Settings Optimisation

  • Ad Copy and Assets Optimisation

  • Keyword Optimisation

  • Bid Strategies Configuration

🚀 Advanced Campaign Optimisation

  • Optimising PMax Campaigns

  • Optimising Shopping Campaigns

  • Campaign Experiments

📊 Google Ads Reporting via Looker Studio

  • Set-Up Google Ads Reports via Looker Studio

➡️ Get the Guide

✍️ Request Team Training

Book 101 Training

📝 Google Ads Campaign Optimisation Course Agenda

About the Instructor

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Digital Marketing Trainer and hands-on Performance Marketing Professional with 12+ years of experience. Worked in London, Dubai and Singapore with top tier agencies and clients.

Professional Experience:

  • Ex-Business Education Trainer at Facebook (contract)

  • Ex-Havas, Omnicom, WPP (Performance Marketing)

  • Digital Marketing Instructor at General Assembly

  • Digital Marketing Instructor at RevoU

  • Digital Marketing Instructor at The Experience Effect

  • Founder of XYZ Lab and TTMB


"The trainer is very knowledgeable on digital marketing specifically with Google Ads. I definitely learned a lot of ad strategies/hacks that I did not know before."

"I can say this workshop definitely upgrade my knowledge from basic to advanced. I am very grateful to have attended this training."

"The small class size makes it easy to raise questions. Hands-on activities allow participants to apply what has been taught."

FAQs on Google Ads Campaign Optimisation Course

Will I be able to set-up Google Ads campaigns after attending the course?

Yes, the course will walk you through a complete step-by-step Google Ads campaign set-up with attention to detail. We will equip you with all the knowledge and practical tutorials you need to be able to manage Google Ads campaigns independently.

I am running Google Ads via an agency. Will the course help me to manage my SEM agency more effectively?

Yes, the course will enable you to understand what your agency is doing behind the scenes and what kind of information they need to share with you as part of your Google Ads campaign planning, monitoring & optimization.

Will we go through Performance Max campaigns and Shopping Campaigns?

Yes, the course will take you through optimising Search, Performance Max and Shopping campaigns - we will focus most of our time to the campaign types that are of interest for you and your business.

bottom of page