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Google Ads Campaign Optimisation Course

➡️ Complete Google Ads Optimisation Guide

📊 Optimise above & beyond best practices & AI recommendations

💡 Quick Google Ads Optimisation Wins

🚀 Unlock your full Google Ads Growth potential

Course Format:

Online (Video)

In-Person (8 hours)


Beginner to Advanced


Basic knowledge of Google Ads

​Google Ads Campaign Optimisation Course Agenda

Google Ads Campaign Planning 🚀

  • Google Ads Campaign Types & Opportunities

  • Google Ads Campaign Planning

  • Budgeting Google Ads Campaigns

Google Ads Conversion Tracking & Measurement 📊

  • Google Ads Objectives & Key Results

  • Bidding strategies explained

  • Audiences for campaign optimization

  • Paid Search A/B Testing Roadmap

Google Ads Optimisation Ladder [Framework]​ 📊

  • Campaign Structure Optimisation

  • Campaign Settings Optimisation

  • Ad-Copy Optimisation & Best Practices

  • Ad Extension Optimisation & Best Practices

  • Keyword Optimisation [Walkthrough]

  • Bid Strategies Optimisation [Walkthrough]

Performance Max, Display & Video Campaigns Optimisation​ 📊

  • Performance Max Campaign Optimisation [Walkthrough]

  • Display Campaigns Optimisation [Walkthrough]

  • Video Campaigns Optimisation [Walkthrough]

Landing Page Optimisation​ 🚀

  • Landing Page Optimisation Best Practices (B2B & E-Commerce)

  • Landing Page Optimisation for Quality Score & Relevancy

Google Ads Reporting​ 📊

  • Google Ads Reporting [Templates]

  • Uncovering Insights & Optimisation Opportunities



Managing Google Ads Agencies & Freelancers​ ⚙️

  • Working with Google Ads Agencies & Freelancers

  • Managing & Monitoring Google Ads Agencies & Feelancers

Who is the ​Google Ads Campaign Optimisation course for:

Digital Marketing Professionals, Startup Founders, Solopreneurs, Freelancers & Agency Owners who would like to:

✅ Optimise your Google Ads Campaigns to perfection

✅ Uncover Blind Spots & Growth Opportunities

✅ Scale your Google Ads Campaigns

✅ Eliminate Wastage & Optimise CAC

✅ Improve Google Ads Conversion Rates

✅ Manage & Monitor Google Ads Agencies & Freelancers

✅ Make SMARTER optimisation decisions

About the Instructor

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Digital Marketing Trainer & Instructor, on a mission, to train and upskill the next generation of digital marketing leaders in South East Asia.

Professional Experience:

  • Ex-Business Education Trainer at Facebook (via Rubicor)

  • Ex-Havas, Omnicom, WPP (Performance Marketing)

  • Hands-on practitioner, actively working on digital marketing campaigns

  • Trained 20+ companies in Google Ads, SEO, Analytics & Paid Social

  • Trained 2,000+ career changers in digital marketing, enabling them to secure a role in tech

  • Up-skilled over 1,000 individuals in digital marketing & Analytics


"The trainer is very knowledgable on digital marketing specifically with Google Ads. I definitely learned a lot of ads strategies/hacks that I did not know before."



 I can say this workshop definitely upgrade my knowledge from basic to advanced. I am very grateful to have attended this training."



"The small class size makes it easy to raise questions. Hands-on activities allow participants to apply what has been taught."



Frequently Asked Questions

Will I be able to plan and set-up Google Ads campaigns after attending the course?

Yes, the course will walk you through a complete step-by-step Google Ads campaign set-up with attention to detail. We will equip you with all the knowledge and practical tutorials you need to be able to manage Google Ads campaigns independently.

I am running Google Ads via an agency. Will the course help me to manage my SEM agency more effectively?

Yes, the course will enable you to understand what your agency is doing behind the scenes and what kind of information they need to share with you as part of your Google Ads campaign planning, monitoring & optimization.

Will we be able to ask Google Ads-related questions and get guidance after the course?

Yes, upon enrolling to the Google Ads course you will be able to share your Google-Ads related questions. Our aim is to help you optimise your Google Ads campaigns from A to Z.

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