Join the next Google Ads Campaign Optimisation Training
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Who is this training for?
Anyone who would like to optimize their Google Ads Campaigns to perfection!
Google Ads Campaign Optimisation
Course Agenda
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Google Ads Conversion Tracking
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Set-Up Google Ads Conversions
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Google Ads Conversions Configuration
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Google Ads Campaign Optimisation
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Campaign Structure Optimisation
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Campaign Settings Optimisation
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Ad Copy and Assets Optimisation
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Keyword Optimisation
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Bid Strategies Configuration
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Advanced Campaign Optimisation
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Set-Up Free-From Reports
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Set-Up Funnel Reports
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Set-Up Reports in Google Sheets
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Set-Up Reports in Looker Studio (Basic)
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Google Ads Reporting via Looker Studio
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Set-Up Google Ads Reports via Looker Studio
⚙️
Google Ads Conversion Tracking
-
Set-Up Google Ads Conversions
-
Google Ads Conversions Configuration
📉
Google Ads Campaign Optimisation
-
Campaign Structure Optimisation
-
Campaign Settings Optimisation
-
Ad Copy and Assets Optimisation
-
Keyword Optimisation
-
Bid Strategies Configuration
👩💻
Advanced Campaign Optimisation
-
Set-Up Free-From Reports
-
Set-Up Funnel Reports
-
Set-Up Reports in Google Sheets
-
Set-Up Reports in Looker Studio (Basic)
📈
Google Ads Reporting via Looker Studio
-
Set-Up Google Ads Reports via Looker Studio
About the Instructor
Founder & Head of Product Marketing, XYZ Lab
Digital Marketing Trainer and hands-on Performance Marketing Professional with 14+ years of experience. Worked in London, Dubai and Singapore with top tier agencies and clients.
Professional Experience:
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Ex-Business Education Trainer at Facebook (contract)
Ex-Havas, Omnicom, WPP (Performance Marketing)
Digital Marketing Instructor at General Assembly
Digital Marketing Instructor at RevoU
Digital Marketing Instructor at The Experience Effect
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WHAT OUR COURSE ATTENDEES SAY
Testimonials
"The trainer is very knowledgeable on digital marketing specifically with Google Ads. I definitely learned a lot of ad strategies/hacks that I did not know before."
"I can say this workshop definitely upgrade my knowledge from basic to advanced. I am very grateful to have attended this training."
"The trainer is very knowledgeable, patient and clear in his training."
Frequently Asked Questions on Google Ads Campaign Optimisation Course
Will we be able to set up and optimise our own Google Ads campaigns after attending the course?
Yes, the course will walk you through a step-by-step Google Ads campaign set-up, for all Google Ads campaign types:
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Search
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Performance Max (PMax)
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Shopping
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Demand Gen
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Video
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Display
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App
We will also equip you with all the knowledge you need to be able to optimise your Google Ads campaigns to perfection!
I am outsourcing Google Ads to an agency. Will the course help me to audit and manage my Google Ads agency?
Yes, the course will enable you to:
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Better communicate and cooperate with your Google Ads agency (using the same language)
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Undestand your Google Ads agency scope of work
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Evaluate your Google Ads agency's performace
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Ask smart, relevant and strategic questions to evalaute and optimise your Google Ads performance
Will this course help me reduce my ad spend while improving results?
Yes! Your Google Ads performance will improve within 1-2 weeks of implementing the recommended changes and best practices!
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