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MAKE EVERY MARKETING DOLLAR YOU SPEND SMARTER

Real-world, hands-on digital marketing training and resources, for digital marketing professionals, startup founders and business owners

TRUSTED BY THE WORLD'S BRIGHTEST COMPANIES:

Hands-On Performance Marketing Courses 🎓

✨  AI for Digital Marketing: Learn to prompt AI tools like a pro to create content, analyse data, plan campaigns and automate daily digital marketing tasks!
 

📈  Meta Ads Campaign Optimisation: Learn how to optimise Meta Ads campaigns to perfection. Decrease your cost per acquision and grow the right way!

📶  Looker Studio Reporting: Master Looker Studio to create interactive data visualizations and reports to gain clear insights into your digital performance.

🎯  Google Ads Campaign Optimisation: Master Google Ads Campaign Optimisation and best practices, Performance Max campaigns and bid strategies.

👨‍💻  Google Ads Editor: Get hands-on with Google Ads Editor, a powerful tool for managing and optimizing multiple Google Ads campaigns offline.

📊  Google Analytics & Tag Manager: Learn how to use Google Analytics  and Google Tag Manager to set-up event tracking and make data-driven decisions

DIGITAL MARKETING TEMPLATES

Tools and Resources for Digital Marketing Professionals 🚀

DIGITAL MARKETING BENCHMARKS

Stay Ahead with Data-Driven Marketing Insights 📈

🚀   Google Ads Benchmarks: Get a clear view of how your Google Ads performance! Compare your average costs, clicks, and conversions to industry standards, helping you spot opportunities to improve your Google Ads campaigns.

📈   Meta Ads Benchmarks: Evaluate how well your ads are doing on Facebook and Instagram. Compare your key metrics to industry averages and discover how to fine-tune your Meta Ads for better results.

🎵   TikTok Ads Benchmarks: See how your TikTok advertising stacks up! Compare your view rates, cost-per-click, and conversion metrics to industry standards, and unlock insights to make your TikTok Ads more impactful.

💼   
LinkedIn Ads Benchmarks: Measure your LinkedIn advertising performance against industry standards. Compare your cost-per-lead, click-through rates, and engagement metrics to discover how to optimize your B2B campaigns and maximize ROI.

💬   
Reddit Ads Benchmarks: Understand how your Reddit advertising performs compared to industry norms. Evaluate your engagement rates, cost-per-conversion, and community response metrics to refine your Reddit Ads strategy.

📌   
Pinterest Ads Benchmarks: Discover how your Pinterest campaigns measure up against industry averages. Analyze your click-through rates, conversion costs, and engagement metrics to optimize your Pin performance and drive better results.

🔎   SEO Benchmarks: Industry standards and performance metrics for search engine optimization, including average rankings, click-through rates, and organic traffic growth.

📨   E-Mail Marketing Benchmarks: Key performance indicators across different industries for email campaigns, including open rates, click rates, and conversion metrics.

🛒   E-Commerce Benchmarks: Performance metrics for online retail, including conversion rates, average order value, cart abandonment rates, and customer lifetime value.

🛍️   Shopify Store Benchmarks: Get insights into how your Shopify store performs against industry standards. Compare key metrics like conversion rates, average order value, bounce rates, and checkout completion to identify growth opportunities for your online store.

DIGITAL MARKETING RESOURCES

Grow Your Business with Essential Resources 🚀

📝 Channel Specs: Find all performance marketing channel specifications in one place! Ad sizes, character limits, file formats, for every marketing platform. Start launching your digital campaigns faster!

🚀 Ads Library: Access every major ads library in one place! Meta, Google, YouTube, TikTok, LinkedIn, Reddit, Pinterest, Snapchat, X (Twitter), and Microsoft. Find competitive ads and launch campaigns that actually work!

🧠 How to Guides: Get straight answers to every Google Ads, Meta Ads, and Google Analytics question! Setup, optimization, tracking, reporting, and troubleshooting. Step-by-step guides that actually work, written for marketers who need results fast.

🛠️ List of Digital Marketing Tools: Find and compare the best digital marketing tools for your business across all digital marketing verticals: AI, SEO, Social Media, PPC tools and more!

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Make Every Marketing Dollar You Spend SMARTER 🧠

XYZ LAB PTE LTD

160 Robinson Road

#14-04 Business Federation Centre

Singapore, 068914

Email: hello@xyzlab.com

WhatsApp: +65 9426 0742

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