Download the Full List of Reddit Ads Benchmarks
Who should download the
Reddit Ads Benchmarks?
-
You are a Performance Marketing Agency Owner, looking to benchmark your clients' Reddit Ads performace.
-
You are a Digital Marketing Manager, looking for a quick & easy way to benchmark your Reddit Ads campaign performance.
-
You are business owner looking to benchmark your Reddit Ads campaign performance to improve ROAS or lower CPA.
.png)
Download Digital Marketing Benchmarks
Frequently Asked Questions on Reddit Ads Benchmarks
What are Reddit Ads benchmarks?
Reddit Ads benchmarks are industry-specific averages for key performance indicators (KPIs) such as click-through rate (CTR), cost per click (CPC), conversion rate (CVR), and cost per acquisition (CPA). They provide a reference point for advertisers to assess the performance of their campaigns and identify areas for improvement.
Key Reddit Ads Benchmark Metrics:
Click-Through Rate (CTR): Measures the percentage of users who clicked on your ad after seeing it. Reddit typically sees moderate CTRs as users engage with content that fits naturally into their feeds.
Cost-Per-Click (CPC): The average amount spent for each click on your ad. Reddit generally offers competitive CPCs compared to other social platforms.
Cost-Per-Mille (CPM): The cost to show your ad to 1,000 impressions.
Cost-Per-Acquisition (CPA): The average cost to acquire one conversion. This varies by industry and what constitutes a conversion.
Conversion Rate (CVR): The percentage of users who complete a desired action after clicking your ad.
Engagement Rate: Measures upvotes, comments, and shares on your ads.
How are Reddit Ads benchmarks calculated?
Reddit Ads Benchmarks are calculated using a variety of factors, including:
Industry: Reddit Ads Benchmarks are based on data from a large sample of advertisers in each industry. This ensures that the benchmarks are relevant to the specific challenges and opportunities faced by advertisers in that industry.
Campaign Objective: Reddit Ads Benchmarks are also calculated based on the campaign objective. For example, the benchmarks for a campaign to drive brand awareness will be different than the benchmarks for a campaign to drive conversions or traffic.
Ad Format and Campaign Settings: Reddit Ads Benchmarks also take into account the ad format (Promoted Posts, Video Ads, Carousel Ads, Conversation Ads) and campaign settings, such as the target audience (subreddit communities, interests, location), bidding strategy, and ad placement. This ensures that the benchmarks are accurate for each ad format and campaign.
Machine Learning: Reddit Ads uses machine learning to identify similar campaigns and businesses to compare your performance against. This helps to ensure that the benchmarks are accurate and relevant to your specific situation, particularly considering Reddit's unique community-based structure.
Why are Reddit Ads benchmarks important?
Reddit Ads Benchmarks can be used to improve your campaigns in several ways:
Identify areas for improvement: By comparing your campaign performance to the benchmarks, you can identify areas where your campaigns are underperforming and make adjustments accordingly.
Set realistic goals: You can use the benchmarks to set realistic goals for your campaigns.
Monitor your performance over time: You can use the benchmarks to track your progress over time and make sure that your campaigns are continuing to improve.
