AI Meta Ads Course
Learn how to use AI for paid social ad copy, audience research, creative testing and ROAS optimisation across social platforms.
Explore the course →A structured TikTok Ads report template that captures what your campaigns actually delivered — from video views to conversions — in a format clients understand.
Built for TikTok advertisers and agencies who need to present video ad performance clearly — without the guesswork.
Total spend, reach, impressions, and results at the campaign level — with MoM change calculated automatically.
Drill down by ad group to see which audience segments and placements are driving the best cost per result.
View rate, CTR, and 6-second view rate per creative — so you can identify your hooks that stop the scroll.
Monitor your key cost metrics over time with automatic month-on-month comparisons built in.
Track how far viewers are watching your ads — 25%, 50%, 75%, and 100% completion rates by creative.
Age, gender, and device breakdowns to understand who your TikTok ads are reaching and converting.
See total spend mapped against conversions, CPR trend, and budget pacing in a single overview section.
A pre-formatted section for your written commentary, creative testing conclusions, and next-month action plan.
Whether you're testing your first campaign or scaling an established account, this template brings clarity to your results.
Stop cobbling together screenshots from Ads Manager. Get a structured report that shows exactly what's working.
Deliver consistent, professional TikTok reports across all clients without rebuilding the format every single time.
Understand your TikTok performance at a glance — video engagement, CPR, and conversion data in one clean view.
Free tools and templates to use alongside this template.
Learn how to use AI for paid social ad copy, audience research, creative testing and ROAS optimisation across social platforms.
Explore the course →40+ ready-to-use AI prompts for video scripts, hooks, UGC briefs, audience strategies and creative optimisation.
Browse prompts →A step-by-step paid social checklist covering campaign setup, audience targeting, creative, pixel tracking and ongoing optimisation.
View checklist →The template is built for TikTok Ads Manager data and delivered as a downloadable file compatible with Google Sheets — no extra software, plugins, or paid tools needed. Open it, paste in your campaign export, and your report is ready to present.
It's sent directly to your inbox via email as soon as your purchase is confirmed. No account setup, no waiting — instant access, ready to use on your next reporting cycle.
It's built for anyone reporting on TikTok advertising performance — TikTok Ads specialists, social media agency account managers, and DTC brands who want to present video ad results, conversion data, and creative performance clearly without cobbling together screenshots from Ads Manager every month.
10+ pre-built metrics across 8 fully structured report sections:
None. If you can export data from TikTok Ads Manager and paste it into a spreadsheet, you can use this template. No formula-building, no design work — the structure, calculations, and formatting are already done, including video-specific metrics you won't find in generic ads report templates.
It's built specifically around TikTok's unique performance metrics — video completion rates, hook performance, 6-second view rates, and scroll-stopping CTR data that don't exist in Meta or Google Ads reporting. If you're running TikTok campaigns, you need a template that reflects how TikTok actually measures success, not one borrowed from another platform.
Yes. Just duplicate the sheet for each client, paste in their TikTok Ads Manager export, and you have a consistent, professional report every time. Agencies managing multiple TikTok advertising accounts will find it especially useful for standardising reporting quality, cutting turnaround time, and delivering results in a format clients can actually understand — without the chaos of raw Ads Manager data.